Hotels

Accor debuts iconic Hyde brand in Australia

Accor is bringing its luxury lifestyle hospitality brand to Aussie shores with the debut of Hyde Paradiso this month.

The Gold Coast has been chosen as the first Asia Pacific destination to play host to the brand following Accor’s acquisition of a 50 per cent stake in sbe in October last year.

It comes just days after Accor announced the acquisition of Aussie hotel brand Tribe.

According to Accor, Hyde Paradiso will be a fashionable playground with endless summer vibes, inspired by LA’s famous Sunset Strip. The venue will open all day and evolve into an evening lounge and dining experience.

Hyde Paradiso_12m Bar

Our partnership with sbe and its Founder and CEO Sam Nazarian will combine the best of both our worlds to provide unparalleled lifestyle experiences for our guests,” said Simon McGrath, COO of Accor Pacific

“Hyde Paradiso will be a game changer for the Gold Coast, which is befitting of a sophisticated and energetic venue which will become the place to see and be seen by the sea.”

“Everyone at sbe is hugely excited to expand our hospitality brands through the strategic partnership with Accor and to work closely with Simon McGrath and his talented team,” Sam Nazarian, Founder and CEO of sbe added.

“Australia is such a welcoming, youthful, and dynamic market full of growth opportunities for our brands, and we couldn’t be more thrilled to launch Hyde on the Gold Coast.

“The sbe portfolio will grow to over 50 hotels by 2020, paired with tremendous expansion in the residential, culinary and entertainment venues, including over 150 global venues in the pipeline. We look forward to bringing more of our brands, dining and entertainment experiences to Australia and across the globe with Accor in the future.”

Hyde Paradiso_dining view

Hyde Paradiso comes hot on the heels of the opening of Hyde Hotel and Residence Midtown Miami, a 42-tower property with 60 hotel rooms and 410 sold-out luxury residences, with interiors by award-winning designer, David Rockwell in a building designed by Arquitectonica

Hyde Beach House Hollywood Florida will open in Q2 of 2019 with 352 residences, the third Hyde property in the Miami area. Hyde Hotels and Residences will also expand into the Middle East, with an opening in Doha come 2020.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Tourism

Flavour of the Week: Small Group Touring Co.’s new recruit, Linkd Tourism secures Port of Seattle + MORE!

Flavour of the Week induces two things on a Friday: nostalgia over Craig David and a succession of travel professionals falling asleep at their desks.

Share

CommentComments

Hotels

Airbnb’s giant ‘Wienermobile’ is sure to satisfy your hot-dog-loving clients

by Christian Fleetwood

In what is a quintessential Friday story, Travel Weekly has delivered this ‘franktastic’ and ‘blunderful’ news for all your hot-dog-loving clients.

Share

CommentComments

Aviation

Indonesian airline bans inflight filming, reportedly threatens to sue influencer

A travel blogger may be facing defamation charges after making fun of a handwritten menu he was presented on a flight.

Share

CommentComments

Aviation

WATCH: Airline passenger scrolls through movies with bare feet!

Due to his aversion to feet, toes and everything below the ankles, Travel Weekly’s editor passed this gross story down to our junior reporter to write.

Share

CommentComments

Technology

How will Instagram’s ‘likes’ trial affect travel marketers?

by Christian Fleetwood

Instagram has hidden the number of likes from posts in a bid to return to a content focus, but what does that mean for businesses using them as a tool to measure engagement? Read on to find out.

Share

CommentComments

Travel Agents

Agent wrap: Agents experience safari camp, Viking golden ticket winners + MORE

What better way to bring in the weekend than to trawl through all the latest agent offers and famil pictures? All that’s missing is a sneaky glass of wine.

Share

CommentComments

Wholesalers

Intrepid takes next step at Uluru for reconciliation

by Ali Coulton

Hot off the heels of news that tourists are flocking to the rock before a climbing ban comes into action, Intrepid has reiterated its stance on serving alcohol at the sacred site.

Share

CommentComments

Tourism

STUDY: More Aussies want to travel overseas, but where do they want to go?

Want to wow your friends and colleagues by being able to rattle off the latest tourism statistics? This article should do the trick.

Share

CommentComments

Hotels

Hotel wrap: Raffles Singapore reopens arcade, Waldorf rebrand, new Aussie hotels + MORE

We apologise in advance for the record-breaking length of this week’s hotel wrap. Travel Weekly’s reporter would’ve made it even longer had we not locked him in the office storeroom.

Share

CommentComments

Technology

“You cannot ignore the magnitude of influence”: Agency boss’ Instagram warning

Don’t consider Instagram as a powerful force in the travel industry. Well, a prominent agency boss has warned you to think again.

Share

CommentComments

Technology

Airbnb host’s list of nightmare bathroom requests goes viral

Among the very specific and highly unrealistic requests was that “gentlemen” must remain seated for “both for number one and number two” and all signs of “passage” must be removed. Yikes.

Share

CommentComments

Tourism

STUDY: 50 per cent of Aussies say ‘me time’ drives travel choices

Half of those surveyed in this study have confessed to travelling to be alone. We usually just take a long walk or read a book for some ‘me time’, but spending thousands of dollars on a holiday also works.

Share

CommentComments