Destinations

Agents can learn about New Zealand’s ski regions with new interactive mobile game

Tourism New Zealand has partnered with Air New Zealand to launch an engaging new tool for its 2019 trade ski campaign.

The trade campaign will run from 4 March to 26 May across Australia and includes the launch of a mobile game called Kiwi Peak Pros.

The interactive mobile game encourages Australian travel agents to learn about each of New Zealand’s ski regions by collecting as many icons as possible in a timed period.

Each of New Zealand’s world-class ski regions is represented in the game, from the skiable volcano of Mt Ruapehu in the North Island, to the wide, open trails of Mt Hutt and the stunning alpine ski fields in Queenstown and Wanaka.

Travel agents who play Kiwi Peak Pros can also compete against their colleagues by selling Air New Zealand trans-Tasman flights for a chance to win return flights to New Zealand, including a ski experience.

Tourism New Zealand’s general manager for Australia, Andrew Waddel, said Kiwi Peak Pros is an innovative and exciting first for the organisation.

“We know from our research that 49 per cent of Australian travellers book their New Zealand holiday through travel agents, so engaging with agents to expand their product knowledge is key to our success,” he said.

“Once agents play Kiwi Peak Pros, they’ll be directed to the New Zealand ski hub page where fact sheets for each mountain will help them bolster their knowledge of New Zealand’s iconic ski fields.

“Kiwi Peak Pros is a fresh and engaging way for agents to learn more about New Zealand’s ski offering, and how to sell it to Australian consumers.”

In addition to the Air New Zealand sales incentive, Waddel said agents can also complete the ‘How to sell ski New Zealand’ online module between 4 March and 26 May 2019 to be in the draw to win a $100 voucher.

Air New Zealand’s regional general manager for Australia, Kathryn Robertson, said with the airline’s enhanced trans-Tasman schedule, including new Brisbane-Queenstown flights, New Zealand’s ski fields are in easy reach.

“With direct flights to Queenstown from Melbourne, Sydney and Brisbane, we’re offering close to 20 per cent more seats into the winter hot spot this ski season compared to last year,” she said.

“We’ve also upped capacity into Christchurch from Melbourne and Brisbane.

You can check out the New Zealand ski hub page here.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

13 Parties charged over last December’s White Island tragedy

by Ali Coulton

The eruption resulted in 22 deaths with many still recovering from the traumatic event that occurred during a cruise ship excursion on the New Zealand Island last year.

Share

CommentComments

Hotels

Property owner scores early wins against Virgin Hotels, as lawsuit proceeds to trial

A juicy court case between Virgin Group’s hospitality arm and a disgruntled hotel owner has seen the latter chalk up a couple of early wins.

Share

CommentComments

Aviation

Joyce meets with Victorian Premier over Qantas’ potential HQ move, as thousands more jobs get the chop

Qantas’ chief has taken a spin around Melbourne’s Airport prescient to see if it fits the bill as the airline’s new headquarters, just before another big job cut announcement.

Share

CommentComments

Wholesalers

Excite Holidays payout to creditors estimated to be more than previously thought

by Huntley Mitchell

Were you one of the unfortunate ones caught up in the wholesaler’s collapse earlier this year? Consider this a ‘must read’.

Share

CommentComments

Travel Agents

Helloworld CEO expects “dramatically reduced” competition will lead to boom time for agencies

by Huntley Mitchell

Andrew Burnes has some seriously good expectations for Helloworld agents, thanks to a predicted lack of competition from rivals.

Share

CommentComments

Destinations

Visit Sunshine Coast unveils new brand tagline

It’s getting a new CEO, and now Visit Sunshine Coast has a new tagline, too. Rumour has it that the office biscuit tin is next in line for a shakeup.

Share

CommentComments

Tourism

REVEALED: All the winners of the World Travel Awards 2020

Find out the top destinations, hotels and airlines to book your clients with post-COVID right here.

Share

CommentComments

Aviation

British Airways is flogging its onboard dining sets and bar carts just in time for Chrissy

Unlike Qantas, British Airways is selling its bar carts empty, which leads us to believe it may have missed the point as to why passengers get excited when the bar cart comes around.

Share

CommentComments

Cruise

CLIA calls for cruise ban to be replaced by newly proposed measures

The association has been busy making sure the government sticks to its plan of lifting the cruise ban by 17 December by suggesting a range of safety measures.

Share

CommentComments

Wholesalers

Intrepid launches cyber sale on 2021 Aussie and New Zealand trips

Slide into your clients’ DMs with these whopping savings, so you can get their 2021 bookings in before the silly season is well and truly upon us.

Share

CommentComments

Destinations

South Australia set to open its border to Victorians

It looks like ScoMo’s plan for domestic borders to be open by Chrissy is well on track, with the crow-eaters finally letting those from the Garden State back over their side of the fence.

Share

CommentComments

Destinations

Rob Thompson named Tourism Fiji’s acting CEO

While the search for Tourism Fiji’s next leader is well underway, the organisation has revealed who will be keeping the CEO’s seat warm.

Share

CommentComments