TNZ targets emerging markets

TNZ targets emerging markets
By admin


Tourism New Zealand (TNZ) has translated its consumer website for audiences in Latin America and Indonesia to "capture future growth opportunities".

Website editions have been produced for Chile, Mexico, Brazil and Indonesia in Spanish, Portguese and Bahasa Indonesian.

"Its role is to build preference for New Zealand as a holiday destination and connect consumers with operators and travel sellers to convert them to travel," TNZ brand general manager Catherine Bates said.

Funding of an extra $123 million in the government budget allowed for this investment in emerging markets, with $44.5 million for specific spend in Latin America, Indonesia and India over four years

"Our focus is on capturing future growth opportunities to secure a strong long-term position for the New Zealand tourism industry," Bates said.

The website newzealand.com is central to the tourism body's marketing strategy and an Indian edition has already been launched.

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