News

SureSave launches new branding, website

SureSave launched new branding, featuring a new-look logo, positioning statement and agent website to simplify the booking process for travel agents.

The company worked to reposition its brand with its new brand proposition – 'Help that is designed for travellers', following months of research and development with agents.

SureSave said it developed its new logo, which brings to mind a ‘clothing pocket’ or ‘map marker’, to represent its ability to always "be with customers on their travels, in their pocket and always within reach".

SureSave general manager Michael Callaghan spoke to Travel Today upon the brand launch, saying the company was excited to unveil its rebranding, which aims to refocus its commitment to ensure the business process was easier for agents and customers alike.

“It’s been an 18-month journey to revitalise the brand, and to reorganise our business around the idea of being here to help travellers,” Callaghan told Travel Today.

“We want to really say we’re there with travellers all the way.”

“Most of the time, our agents’ customers are heading to places in the world they may never have visited before… Not only do we offer guidance on the most suitable level of travel insurance coverage, but we are also a valuable source of travel and safety information.”

Alongside the unveiling of SureSave’s new brand, the company launched an Agent Console, a dedicated newly upgraded agent website.

Created to give travel agents quick and easy access to SureSave’s range of products and the ability to book the most suitable policy for their customers, the website build relied on agent feedback and industry analysis to reach the final product, according to the company.

“We wanted to strengthen the in-store process for our agents,” Callaghan said, explaining to Travel Today that the Agent Console is the beginning of a number of new initiatives to be introduced over the next six months.

The Agent Console platform offers a five-step process, which takes agents from the planning and selecting stages through to payment in a streamlined process.

It features quick quoting and comparison capabilities, a new detailed search function for quotes and existing policies, and the ability for agents to use previously saved customer details instead of having to recollect information.

The platform also introduces a new, advanced medical screening solution, particularly for customers with pre-existing medical conditions, that can be used in-store by agents, completed at home by the customer, or conducted over the phone.

“We want to make sure travel is accessible for everyone,” Callaghan told Travel Today, stating that SureSave constantly revises its policies to make travel something that even those without perfect health can enjoy.

“The Agent Console provides us with the ability to offer cover for pre-existing medical conditions across all of our international and domestic plans; it’s a first for the industry and a huge benefit to travellers who have a pre-existing condition but don’t need a comprehensive plan.”

The Agent Console has been launched, and is being rolled out to groups of agents progressively, with all agents to have access by the end of the year.

"SureSave-Logo.jpg"

"SureSave-Agent-Console.jpg"

"SureSave-Help-That-s-Designed-For-Travellers.jpg"

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Aviation

British Airways suspends flights to Cairo

Australia’s Department of Foreign Affairs and Trade has updated its travel advice to Egypt in line with this move by the UK airline.

Share

CommentComments

Events

Tourism

NTIA 2019 winners revealed!

Did you attend the NTIAs as a finalist but got so blind that you can’t remember if you won? All is revealed here.

Share

CommentComments

Aviation

Passenger cops $150,000 fine for “one of the most serious cases” of flight disruption

Turns out there are serious consequences for disruptive mid-flight behaviour, especially if it’s so bad that you prompt a military escort like this woman did.

Share

CommentComments

Hotels

Industry heavyweight urges stronger regulations for commercial Airbnb operators

It turns out around 50 per cent of Airbnbs are commercially run, as opposed to travellers renting out their space or uni students listing their cupboards for a quick buck.

Share

CommentComments

Wholesalers

Wholesaler wrap: Chimu Adventures milestone, AAT Kings deals extended + more!

It’s Monday, and Travel Weekly has just the thing to help you sober up from the NTIAs (and no, it’s not a Bloody Mary): a wholesaler wrap!

Share

CommentComments

Aviation

Boeing dedicates more than $70 million to families for 737 MAX near-term relief

by Christian Fleetwood

Boeing expects to recognise an impact to earnings as a result of the 737 MAX grounding when it releases its second-quarter results this week.

Share

CommentComments

Tourism

STUDY: Aussie travellers among the most confused and inconsistent tippers

Ever arrived in a new country and realised you have no idea who you’re supposed to tip for what? Find a few handy pointers for you and your clients right here.

Share

CommentComments

Events

Tourism

Travel DAZE early bird ticket deal ends Friday, with a further 15 per cent off all week!

We’ve taken the early bird ticket deal to the next level with a 15 per cent discount for this week only! You can thank us by sending chocolates and booze.

Share

CommentComments

Aviation

Airline apologises after Tweeting which seats are least likely to survive a crash

It’s something we’ve all thought about while mid-air, but do we really want to know which seats are most likely to survive a plane crash? Well, thanks to this airline, we now have an answer.

Share

CommentComments

Breaking News

Wholesalers

Wendy Wu comments on CEO departure

Much like Elvis, Wendy Wu Tours’ global CEO has officially left the building. Here’s what the lady herself had to say about it.

Share

CommentComments

Tourism

Flavour of the Week: Small Group Touring Co.’s new recruit, Linkd Tourism secures Port of Seattle + MORE!

Flavour of the Week induces two things on a Friday: nostalgia over Craig David and a succession of travel professionals falling asleep at their desks.

Share

CommentComments

Hotels

Airbnb’s giant ‘Wienermobile’ is sure to satisfy your hot-dog-loving clients

by Christian Fleetwood

In what is a quintessential Friday story, Travel Weekly has delivered this ‘franktastic’ and ‘blunderful’ news for all your hot-dog-loving clients.

Share

CommentComments