Newcomer to the Australian accommodation scene, Alpha Hotels & Resorts, has opened its first Queensland hotel in Fortitude Valley, Brisbane – the third property in its rapidly expanding portfolio.
The “design-savvy” boutique hotel aims to capitalise on market growth and the transformation of Fortitude Valley as a new hub for the city, five minutes from the CBD.
We wanted to create a boutique hotel concept that was both design-savvy and appealing to a cross-section of fast-paced business and leisure travellers,” Alpha founder and managing partner Jonathan Wooller said.
“The hotel has been designed to embrace the eclectic character of Fortitude Valley, and maximise Brisbane’s year-round outdoor climate with balconies off all accommodation, an open-air oasis area off the lobby, and alfresco dining.”
The opening of the owned and operated 51-room property follows the launch of Alpha Canberra in Tuggerangong in February and Alpha Hotel Eastern Creek in March.