destination: marketing

Destinations

Zac Efron and Zac Efron’s alter ego star in latest ad for Dubai Tourism

The latest Dubai Tourism ad boasts not one, but two Zac Efrons! Or possibly even four if you suffer from double vision.

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Destinations

Jessica Alba and Zac Efron lampoon romcoms in duo’s latest ad for Dubai Tourism

This brand spanking new ad features stunning scenery and locations, the impossible attractiveness of two Hollywood A-listers and some fab camera work from an Aussie director.

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Destinations

Jessica Alba and Zac Efron star in action-packed, hyperviolent ad for Dubai Tourism

This weirdly violent tourism ad stars Jessica Alba and a shirtless Zac Efron. And did we mention a shirtless Zac Efron?

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Destinations

Is this a pop music video or a really cool tourism ad for Iceland?

For an enhanced viewing experience, Travel Weekly recommends watching this wacky new Visit Iceland ad while devouring a plate of skyr, hangikjöt or kleinur.

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Destinations

STUDY: Victoria tops nation with highest return on destination marketing investment

TTF’s Margy Osmond reckons Australian states and territories need to pull their socks up when it comes to tourism expenditure.

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Technology

Destination marketing has the power to boost recovery. Here’s how to do it right

by Sponsored by Audience 360

As international borders remain closed tight and snap, statewide lockdowns once again rear their ugly head, destination marketing is more important than ever.

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Destinations

New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW

by Huntley Mitchell

Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.

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Destinations

Tourism Australia urges Aussies to take an epic holiday in new $9m campaign

Australia’s fave power couple are back to spruik the country’s tourism offerings in a big, big way.

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Destinations

“F*ck you!”: Robert De Niro teams up with Roger Federer in gorgeously sweary ad for Switzerland Tourism

Federer confirms he can’t act and De Niro confirms he’ll take any job on offer in this unexpectedly wonderful tourism ad.

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Destinations

“Anything but chill”: Tourism Tasmania calls on Aussies to make a winter trip down south

The state’s tourism marketing body wants mainlanders to lose their inhibitions and get a little bit weird as the mercury drops.

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Destinations

Hamish Blake and Zoe Foster-Blake return for Tourism Australia’s latest marketing push

Australia’s fave power couple are back to promote the country’s domestic tourism greatness.

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Destinations

Tourism New Zealand shows off new marketing hub for Aussie agents

Are your current NZ marketing assets looking a little dated and in need of a refresh? Let the makeover begin with this.

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