Tourism New Zealand shows off new marketing hub for Aussie agents
Are your current NZ marketing assets looking a little dated and in need of a refresh? Let the makeover begin with this.
Cristiano Ronaldo turns down $9.5 million a year to front Saudi Arabian tourism campaign
Arguably the most famous face in football, Ronaldo has rejected a generous offer from Saudi Arabia’s tourism authority. Not that he needs the money, mind you.
New Caledonia Tourism appoints new local marketing rep
The destination’s tourism board has opted for a ‘French New Wave’ style of marketing, so expect a bit of experimentation and iconoclasm.
How an Aussie power couple delivered in spades for Tourism Australia
by Sponsored by Tourism Australia
It turns out Tourism Australia chose well for the celeb faces of its relaunched ‘Holiday Here This Year’ campaign.
Papua New Guinea Tourism Promotion Authority launches fresh agent training website
The destination’s tourism authority is offering agents the chance to win one of five $250 Visa gift cards if they complete all five modules. Booyah!
Solomon Islands’ tourism board urges government to reconsider planned Facebook ban
The destination’s government ministers appear to have rocks in their heads, judging by this ridiculous plan.
Fresh research uncovers Wikipedia’s big impact on destination marketing
Simpling adding a few paragraphs and some snazzy pictures to a small destination’s Wikipedia page may generate an extra $200,000 in revenue, according to this new study.
Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos
These incredible new vids could also come in handy for agents looking to woo some domestic clients.
Why Tourism Australia’s path to recovery is data-led
by Edward Pollitt
Here’s a quality article on destination marketing that the Travel Weekly team didn’t even have to write, thanks to our very generous sister publication.
Tourism Malaysia’s new Aussie director on the destination’s big marketing shift
by Huntley Mitchell
The destination is placing much more of a focus on its digital presence and “smart partnerships”, as it looks to recover from the impacts of COVID-19.
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