destination: marketing

Destinations

Tourism New Zealand shows off new marketing hub for Aussie agents

Are your current NZ marketing assets looking a little dated and in need of a refresh? Let the makeover begin with this.

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Destinations

Tourism Australia kicks off $5m advertising blitz

Dan Tehan has loosened the government’s purse strings in the hope it will stimulate a much-needed domestic tourism recovery.

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Destinations

Cristiano Ronaldo turns down $9.5 million a year to front Saudi Arabian tourism campaign

Arguably the most famous face in football, Ronaldo has rejected a generous offer from Saudi Arabia’s tourism authority. Not that he needs the money, mind you.

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Destinations

New Caledonia Tourism appoints new local marketing rep

The destination’s tourism board has opted for a ‘French New Wave’ style of marketing, so expect a bit of experimentation and iconoclasm.

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Destinations

How an Aussie power couple delivered in spades for Tourism Australia

by Sponsored by Tourism Australia

It turns out Tourism Australia chose well for the celeb faces of its relaunched ‘Holiday Here This Year’ campaign.

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Destinations

Papua New Guinea Tourism Promotion Authority launches fresh agent training website

The destination’s tourism authority is offering agents the chance to win one of five $250 Visa gift cards if they complete all five modules. Booyah!

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Destinations

Solomon Islands’ tourism board urges government to reconsider planned Facebook ban

The destination’s government ministers appear to have rocks in their heads, judging by this ridiculous plan.

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Destinations

Fresh research uncovers Wikipedia’s big impact on destination marketing

Simpling adding a few paragraphs and some snazzy pictures to a small destination’s Wikipedia page may generate an extra $200,000 in revenue, according to this new study.

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Destinations

Tourism Australia reminds international travellers what’s waiting for them with incredible new ‘8D’ videos

These incredible new vids could also come in handy for agents looking to woo some domestic clients.

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Destinations

Why Tourism Australia’s path to recovery is data-led

by Edward Pollitt

Here’s a quality article on destination marketing that the Travel Weekly team didn’t even have to write, thanks to our very generous sister publication.

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Tourism

OPINION: It’s an open road to tourism’s return

by Jacqui Abbott

This blogger highlights the big opportunity that lies ahead for travel marketers on the road to recovery. However, that’s not to suggest you need a vehicle to capitalise on it.

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Destinations

Tourism Malaysia’s new Aussie director on the destination’s big marketing shift

by Huntley Mitchell

The destination is placing much more of a focus on its digital presence and “smart partnerships”, as it looks to recover from the impacts of COVID-19.

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