destination: marketing

Destinations

New Zealand launches brilliant tourism campaign just as it pauses quarantine-free travel from NSW

by Huntley Mitchell

Tourism New Zealand has suffered some very unfortunate timing with the launch of its new tourism campaign directed at Aussies.

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Tourism Australia urges Aussies to take an epic holiday in new $9m campaign

Australia’s fave power couple are back to spruik the country’s tourism offerings in a big, big way.

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Destinations

“F*ck you!”: Robert De Niro teams up with Roger Federer in gorgeously sweary ad for Switzerland Tourism

Federer confirms he can’t act and De Niro confirms he’ll take any job on offer in this unexpectedly wonderful tourism ad.

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“Anything but chill”: Tourism Tasmania calls on Aussies to make a winter trip down south

The state’s tourism marketing body wants mainlanders to lose their inhibitions and get a little bit weird as the mercury drops.

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Hamish Blake and Zoe Foster-Blake return for Tourism Australia’s latest marketing push

Australia’s fave power couple are back to promote the country’s domestic tourism greatness.

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Tourism New Zealand shows off new marketing hub for Aussie agents

Are your current NZ marketing assets looking a little dated and in need of a refresh? Let the makeover begin with this.

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Tourism Australia kicks off $5m advertising blitz

Dan Tehan has loosened the government’s purse strings in the hope it will stimulate a much-needed domestic tourism recovery.

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Cristiano Ronaldo turns down $9.5 million a year to front Saudi Arabian tourism campaign

Arguably the most famous face in football, Ronaldo has rejected a generous offer from Saudi Arabia’s tourism authority. Not that he needs the money, mind you.

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New Caledonia Tourism appoints new local marketing rep

The destination’s tourism board has opted for a ‘French New Wave’ style of marketing, so expect a bit of experimentation and iconoclasm.

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How an Aussie power couple delivered in spades for Tourism Australia

by Sponsored by Tourism Australia

It turns out Tourism Australia chose well for the celeb faces of its relaunched ‘Holiday Here This Year’ campaign.

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Papua New Guinea Tourism Promotion Authority launches fresh agent training website

The destination’s tourism authority is offering agents the chance to win one of five $250 Visa gift cards if they complete all five modules. Booyah!

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Solomon Islands’ tourism board urges government to reconsider planned Facebook ban

The destination’s government ministers appear to have rocks in their heads, judging by this ridiculous plan.

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