Are your current NZ marketing assets looking a little dated and in need of a refresh? Let the makeover begin with this.

Dan Tehan has loosened the government’s purse strings in the hope it will stimulate a much-needed domestic tourism recovery.

Arguably the most famous face in football, Ronaldo has rejected a generous offer from Saudi Arabia’s tourism authority. Not that he needs the money, mind you.

The destination’s tourism board has opted for a ‘French New Wave’ style of marketing, so expect a bit of experimentation and iconoclasm.

It turns out Tourism Australia chose well for the celeb faces of its relaunched ‘Holiday Here This Year’ campaign.

The destination’s tourism authority is offering agents the chance to win one of five $250 Visa gift cards if they complete all five modules. Booyah!

The destination’s government ministers appear to have rocks in their heads, judging by this ridiculous plan.

Simpling adding a few paragraphs and some snazzy pictures to a small destination’s Wikipedia page may generate an extra $200,000 in revenue, according to this new study.

These incredible new vids could also come in handy for agents looking to woo some domestic clients.

Here’s a quality article on destination marketing that the Travel Weekly team didn’t even have to write, thanks to our very generous sister publication.

This blogger highlights the big opportunity that lies ahead for travel marketers on the road to recovery. However, that’s not to suggest you need a vehicle to capitalise on it.

The destination is placing much more of a focus on its digital presence and “smart partnerships”, as it looks to recover from the impacts of COVID-19.