It appears Tourism Fiji is taking a leaf out of the Fast and the Furious playbook, showing its penchant for sequels with the release of Matai 2.0.

Luckily for Fiji goers, the friendly greeting you’ll receive is ‘bula’ and no longer a swab up the nose.

Move over Chris Hemsworth – there’s a new celebrity heartthrob hitting the tourism marketing scene, with the Bridesmaids star set to be the new face of one of Aussies’ fave holiday spots.

Travel Weekly knew about this big appointment weeks ago, but was sworn to secrecy. Now, the cat is finally out of the bag.

Travel Weekly understands the SATC hired its new marketing exec based on his knowledge of FruChocs, Foodland and Farmer’s Union Iced Coffee.