Destinations

Former SATC marketing boss Brent Hill scores CEO gig at Tourism Fiji

Tourism Fiji has announced the appointment of experienced tourism marketing executive Brent Hill as its new CEO.

Hill (pictured above), who most recently was the executive director of marketing at the South Australian Tourism Commission, brings over 16 years’ experience in tourism and digital marketing, advertising, branding, communications, campaign and executive strategy to Fiji’s national tourism organisation.

He replaces former CEO Matt Stoeckel, whose tenure ended in December 2020 after it was revealed he was joining Visit Sunshine Coast as its new boss. Rob Thompson has been keeping the seat warm as acting CEO of Tourism Fiji since Stoeckel’s departure.

Tourism Fiji chairman Andre Viljoen said: “We’re delighted to welcome someone of Brent’s calibre to this critically important role not just for Fijian tourism, but for the Fijian economy.

“Brent shone through in the extremely rigorous recruitment process initiated and conducted by the board, with PwC’s assistance, for a CEO to lead Tourism Fiji in these unprecedented times, where international tourism activity has been zero for over a year now.

“His proven expertise, experience and ideas for the industry’s revival are a perfect fit for Fiji’s current requirements.

“When border restrictions ease and travel resumes, Fiji will need dynamism and creativity in marketing itself as an attractive, aspirational and safe destination.

“We are in the same situation as every other leisure tourism destination in the world. All of us are going for the same markets, which are now smaller with lower discretionary spending ability.

“Brent is highly regarded in the industry given his many accomplishments, and we will need his wide range of existing relationships and management skills with key global trade partners to market our destination, and his excellent communications skills to rally our industry and stakeholders to a common purpose.

“His immediate focus will be to work with the board and Fiji’s extremely competent health authorities to restore tourism activity.”

Fijian Minister for Tourism Faiyaz Koya also welcomed Hill’s appointment.

“Restoring tourism activity will not only restore jobs for hundreds of thousands of Fijians, it will also significantly contribute to the revival of the economy through the industry’s multiplier effect,” Koya said.

“We are turning the corner now with the rollout of our national vaccination program in anticipation of market re-entry beyond our traditional markets.

“This sets the scene for Mr Hill and Tourism Fiji to position Fiji as the ideal destination for not only our Aussie and Kiwi friends, but to those that are ready to travel.

“We will also look to him to pair our globally renowned values of true Fijian hospitality, friendliness and authenticity to the demands and expectations of the modern-day traveller.

“With Mr Hill at the helm of Tourism Fiji, we are a step closer to strategically positioning Fiji in the global market again.”

Fiji’s Minister for Tourism and Tourism Fiji also thanked Thompson for his support to both the industry and government during the pandemic.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Virgin furthers Velocity status extension, adds bonus rewards for flights between October and March

With international travel now well on its way, Velocity Frequent Flyer is proving that loyalty works both ways with some extra perks for members and the promise of new partnerships with overseas carriers.

Share

CommentComments

Cruise

Carnival outlines new sustainability goals, with aspirations to achieve carbon-neutral operations by 2050

Meanwhile, considering the state of things, the only thing Travel Weekly staff are aspiring to be by 2050 is still alive and kicking.

Share

CommentComments

Aviation

“CALLS FOR A HAPPY DANCE!” Qantas flighty wearing uniform for first time since COVID goes viral

This flight attendant’s happy dance has been melting hearts across the internet. The fact that she’s also an influencer probably helped, too.

Share

CommentComments

Technology

Federal government takes next step in prepping for international travel restart

ScoMo and his team of ministers are hurriedly trying to make sure everything’s tickety-boo by the time our international borders reopen.

Share

CommentComments

Cruise

Aurora Expeditions jumps on mandatory vaccination bandwagon

If getting vaxxed is our ticket to travelling again, we at Travel Weekly gladly roll up our sleeves. Even if Bill Gates has popped a microchip in the doses (he hasn’t).

Share

CommentComments

Aviation

Air Canada to resume Sydney-Vancouver flights from mid-December

Looks like Air Canada will beat Qantas by one day in resuming its Sydney-Vancouver service. We can hear Alan Joyce sighing from here.

Share

CommentComments

Hotels

Marriott offers its own ‘vaccine passport’ to Aussie travellers

Fancy a month’s worth of free accommodation across Australia, NZ and the Pacific to enjoy once it is safe to do so? Well, you’ll need both jabs to be in with a chance.

Share

CommentComments

Wholesalers

Globus family of brands introduces proof-of-vaccination policy for all trips

If you’ve got clients booked to join any Globus, Cosmos, Avalon Waterways or Monograms trip, you’d better pray they’re not anti-vaxxers.

Share

CommentComments

Aviation

Qantas to resume 12 international routes from 18 December

by Ali Coulton

If all goes to plan, 18 December will now be known as the beginning of the end of Australia’s overseas travel ban hellscape. Coincidentally, it’s also our deputy editor’s birthday!

Share

CommentComments

Hotels

Longest-running CEO of any major hotel company calls time on career

BWH Hotel Group’s longtime president and CEO is retiring, with an Esky, BBQ tongs and Big Mouth Billy Bass Singing Fish mooted as possible leaving gifts.

Share

CommentComments

Travel Agents

ETG agents score access to thousands of custom trips via Designer Journeys

The company’s network of independent agents can now impress clients with access to loads of tailorable itineraries and expert advice.

Share

CommentComments

Cruise

Coral Expeditions launches new summer sailings along South Australia’s wild coast

The five new journeys all take place intrastate, so even the toughest border closures can’t put a stop to these babies. As long as your clients live in SA, that is.

Share

CommentComments