SATC’s marketing chief to depart, replacement revealed

SATC’s marketing chief to depart, replacement revealed

The South Australian Tourism Commission (SATC) has announced that Brent Hill will step down from his position as executive director of marketing at the end of the month.

Hill (pictured above) will be moving on to a new gig at an as-yet-unspecified international tourism agency, with Erik de Roos named as his replacement at SATC.

With more than 20 years’ experience in marketing and advertising, de Roos will join the agency on 12 July from San Remo, where he has spent the last five years as the brand’s chief marketing officer.

Prior to joining San Remo, de Roos led account management at advertising agencies Cummins& Partners and Clemenger BBDO.

SATC chief executive Rodney Harrex said there had been an extensive recruitment process to secure the best candidate to lead the marketing team during this critical time for tourism in the state.

“Erik brings a strong marketing background, is a creative thinker and is passionate about driving our brand as we continue our work to recover SA’s visitor economy,” he said.

“He has broad experience across Australia and from his international placements, has been behind some of our strongest SA brands (such as San Remo, Balfours, Jacob’s Creek, Journey Beyond and the Motor Accident Commission), and is very excited to join the SATC and get to work.

“It’s been an incredibly challenging period for the SATC and tourism more broadly. We’ve worked hard to be outstanding in our engagement with the sector, and in driving initiatives to stimulate the visitor economy, so it is an exciting time for Erik to come on board and continue with the great work the team has been creating.”

Erik de Roos

Commenting on his appointment, de Roos said: “I am beyond thrilled to join the SATC team and carry on with the great work already being done.

“Working at the SATC has been a long-held professional ambition of mine, and to be joining at such a pivotal time is an extremely exciting prospect.

“The agency is widely respected across the tourism and business sectors for delivering best-practice marketing campaigns, and I can’t think of a better brand to work with.

“I love the passion and the ‘get it done’ attitude of the SATC, so I’m very keen to meet the team and be a part of it.”

The announcement comes as the SATC rolls out its latest ad campaign showcasing the state’s natural locations.

Latest News

  • Destinations

Malolo Island Resort Fiji launches its own resort app

Guests at the Malolo Island Resort can now get a better experience even before they arrive with the resort’s newly launched mobile app. Guests are encouraged to download and use the app ahead of their stay to build their itinerary. They can check-in prior to their arrival and make dinner and spa reservations all from […]

  • Tour Operators

France on foot holiday savings

Walking up a steep incline may be painful, but it is all worth it when you see that incredible view.

  • Cruise

Seabourn introduces enhanced groups programs for travel advisors

Leading ultra-luxury cruising and expedition travel company, Seabourne, proudly announces the “Seabourn Enhanced Groups Program” to elevate business prospects for travel advisors. This program introduces a revamped Tour Conductor Credit that offers shipboard credits or bonus commission for bookings. It also eliminates the need for deposits for small group allotments and increases group capacity. “Seabourn […]

  • Cruise

Ponant’s latest luxury cruise expeditions for 2024 and 2025

Head out to see the beauty of unique destinations on three bucket-list explorations of Australia with Ponant Cruise’s new luxury expeditions. Known for their luxury cruises, Ponant offers unique and truly exceptional sea voyage aboard sleek and intimately sized cruise yachts. They offer a range of discovery expeditions, and launched new cruises that take guests […]

  • Aviation
  • News

Christine O’Reilly to replace Peter Hay as chair of Australia Pacific Airports Corporation

Christine O’Reilly has been named as the new chair of Australia Pacific Airports Corporation (APAC) – the owner of Melbourne and Launceston Airports. According to a release, O’Reilly will replace Peter Hay on 1 October, who retires after five years as Chair of APAC. APAC CEO Lorie Argus said O’Reilly’s appointment comes at an exciting […]

  • Tourism

The number one thing you can’t forget if you’re going to Europe & The Olympics

As the Summer Olympics in Paris draws near, travel insurance comparison site Compare the Market is urging travellers to safeguard their European summer sports dreams by getting travel insurance for when the unexpected happens. While France seems like a decently safe country to visit, it’s crucial not to overlook the potential risks that could disrupt a holiday. From bed […]