advertising

Technology

New advertising network offers better targeting for travel companies

With border restrictions creating big headaches for travel companies, this new solution enables them to target prospective holidaymakers right down to a postcode level.

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Hotels

Hotel chain offers to “save your marriage” in witty post-lockdown campaign

This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if you’re under 30, you may need to ask your parents.

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Destinations

Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)

With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.

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Destinations

“Stay the absolute f*ck away!”: Victoria anti-tourism campaign becomes social media smash (but not everyone’s laughing)

A joke online tourism campaign urging COVID-19 hit Melburnians to stay away from Victoria’s regional towns is proving as much a hit as it is a headache.

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Wholesalers

APT unveils inspirational new ad

The new campaign celebrates a future when the world is able to travel again, while Travel Weekly staff celebrate the end of the week early with a few cheeky desk wines.

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Travel Agents

STA Travel stung with $14m in penalties over misleading ads

The Federal Court has ordered STA Travel to pay $14 million in penalties for making false or misleading claims when advertising its MultiFLEX Pass product.

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Destinations

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

Did you enjoy the previous campaign by Lithuania’s capital city? Well, we can’t guarantee its new one is as raunchy, but it still contains an ample amount of wackiness.

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Travel Agents

New advertising guidelines for ATAS members

AFTA has issued a passive-aggressive warning to ATAS members that dodgy advertising will not be tolerated.

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Destinations

South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch

Just released documents have shown that the SATC was warned its now infamous ‘Old mate’ ads were inappropriate months before the campaign even launched.

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Aviation

EasyJet’s clever new ad is like a European holiday in under a minute

Need another reason to convince your clients that Europe is the place to be in 2020? This clever ad might do the trick.

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Technology

Agoda launches ‘Less Hassle, More Travel’ ad campaign

Agoda’s ‘Agojis’ front the OTA’s new brand campaign, which are not to be confused with emojis, animojis, Bitmojis, or Memojis.

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Technology

Amadeus expands Travel Audience platform to APAC

Not getting the ROI you’d hoped from a recent digital ad campaign? Well, it might be worth paying attention to this.

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