advertising

Aviation

British Airways staff (not actors) front airline’s first ad campaign since 2019

Got a minute to spare? Grab a cuppa and watch British Airways’ snazzy new ad starring the airline’s very own employees.

Share

CommentComments

Destinations

Voyages Indigenous Tourism Australia unveils first brand campaign in 10 years

Do you see Uluru as nothing but a big rock? Well, prepare to have your perception challenged with this beauty of a campaign.

Share

CommentComments

Events

Tourism Australia’s marketing team recognised with prestigious award

While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.

Share

CommentComments

Technology

New advertising network offers better targeting for travel companies

With border restrictions creating big headaches for travel companies, this new solution enables them to target prospective holidaymakers right down to a postcode level.

Share

CommentComments

Hotels

Hotel chain offers to “save your marriage” in witty post-lockdown campaign

This ad has a wonderful Dallas-meets-Dynasty 80s vibe about it. So, if you’re under 30, you may need to ask your parents.

Share

CommentComments

Destinations

Iceland’s wacky tourism campaign encourages you to ‘Let It Out!’ (with the chance for your scream to be heard in Iceland)

With 2020 turning out to be a pretty f**ked year, Iceland’s tourism board has decided that, in light of this, people might want to let off a little steam.

Share

CommentComments

Destinations

“Stay the absolute f*ck away!”: Victoria anti-tourism campaign becomes social media smash (but not everyone’s laughing)

A joke online tourism campaign urging COVID-19 hit Melburnians to stay away from Victoria’s regional towns is proving as much a hit as it is a headache.

Share

CommentComments

Wholesalers

APT unveils inspirational new ad

The new campaign celebrates a future when the world is able to travel again, while Travel Weekly staff celebrate the end of the week early with a few cheeky desk wines.

Share

CommentComments

Travel Agents

STA Travel stung with $14m in penalties over misleading ads

The Federal Court has ordered STA Travel to pay $14 million in penalties for making false or misleading claims when advertising its MultiFLEX Pass product.

Share

CommentComments

Destinations

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

Did you enjoy the previous campaign by Lithuania’s capital city? Well, we can’t guarantee its new one is as raunchy, but it still contains an ample amount of wackiness.

Share

CommentComments

Travel Agents

New advertising guidelines for ATAS members

AFTA has issued a passive-aggressive warning to ATAS members that dodgy advertising will not be tolerated.

Share

CommentComments

Destinations

South Australian Tourism Commission warned ‘Old mate’ ads weren’t “child-friendly” months before launch

Just released documents have shown that the SATC was warned its now infamous ‘Old mate’ ads were inappropriate months before the campaign even launched.

Share

CommentComments