Events

Tourism Australia’s marketing team recognised with prestigious award

While it’s been a tough year for Australia’s tourism industry, its lead organisation had something to celebrate about on Friday night.

Tourism Australia was named Marketing Team of the Year in front of 600 guests at the B&T Awards 2020, which was held at Sydney’s Hordern Pavilion.

The annual awards ceremony – which is put on by Travel Weekly’s sister publication, B&T – honours the best of the best across Australia’s advertising, marketing and media sectors.

Tourism Australia’s story is parallel to Australia’s in 2020 – one of resilience and optimism in the face of unprecedented adversity.

This year, the organisation’s global marketing team had to dig deep and find entirely new forms of value to reignite the dream of travel in Australia.

Tourism Australia not only reinvented its brand from a solely international focus, but also reinvented itself as a domestic tourism brand.

Not to mention, 2019 was a landmark year for Tourism Australia, ending the year with its ‘Matesong’ ballad in the UK.

For the first time ever, one country created a bespoke piece of work to directly talk to another country on a personal level. It was an unequivocal, if short-lived, success.

Tourism Australia’s marketing team at the B&T Awards 2020 (image credit: Andre & Dominique)

Digitas Australia, the agency responsible for ‘Live from Aus’ – the next iteration of Tourism Australia’s ‘With Love From Aus’ campaign – also triumphed, winning the B&T Award for Bravery.

Tourism New Zealand and Tourism Tasmania can also partially lay claim to a few awards that were handed out on the night.

The NZ tourism board’s ‘Good Morning World’ effort via Special Group won the Best Digital Campaign category, while its ‘PLAY NZ’ video game created with the help of TBWA Sydney/Eleven claimed the Best Use of Social Media and Content Marketing Strategy of the Year gongs.

Tourism Tasmania’s ‘Come Down for Air’ campaign via advertising agency BMF was recognised as both the Best Out of Home Campaign and Best Radio/Audio Campaign at this year’s B&T Awards.

You can check out the full list of award winners here.


Featured image credit: Andre & Dominique

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