Travel Agents

Watch out, Travel Counsellors sets big goals for Oz

Tara Harrison

Travel Counsellors has not “disrupted the industry to the extent that we’d like”, and has set out ambitious goals for the Australian market, which they expect to grow disproportionally to the rest of the world.

“This should be bigger than it is. When we set up in Australia we said that once we’d established a successful business that we could use the reputation here to springboard into neighbouring regions,” Travel Counsellors CEO Steve Byrne said.

With 145 Travel Counsellor agents in Australia, Byrne admits that they would ‘expect to have more than that in a market of this size’.

As for competition, Byrne was transparent, saying, “We’re not as big and arguably not as successful.

“When we came into Australia ten years ago other agencies professionalised their service.”

Byrne flagged expansion into three new markets, but couldn’t confirm where or when at this stage.

“We want to give non-UK countries better support than they’ve been given,” Byrne said.

Hence the appointment of Managing Director Fred Van Eijk who will manage the day-to-day operations in country while Byrne addresses high level strategy.

And that Travel Counsellors strategy going forward is RR2P – recruitment, referrals and rebook as well as Phenix – their technology platform.

Current recruitment figures stand at 50-60 each year, but the agency would like to see 200-300 plus.

Globally, the agency wants to see customers grow from 300,000 to one million.

Travel Counsellors seeks to scale the global business and grow from 1600 agents to 3000 or 4000 in the next three years.

While it’s not a numbers game, management stressed, they underlined the importance of a goal.

“We need to be better at setting out our business proposition – what do you want to do as a travel organisers,” Byrne said.

Recruitment in coming years will stem from targeting both experienced agents as well as tour operators working in established business.

The agency also sees opportunity in people who have had a career break from travel with their return to travel program.

 



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Cruise

Tourists stranded as Europe’s rivers continue to drop

Water levels across Europe’s rivers continue to plague cruise operators with reports of marooned boats on the Doubs River.

Share

CommentComments

Hotels

Midweek Interview

Midweek catch-up with Italian hotelier Gai Quartucci

This week, we sat down with Gai Quartucci, global sales and marketing director for part of the Small Luxury Hotels of the world group.

Share

CommentComments

Travel Agents

Malaysia Airlines launches free trip incentive for agents

This incentive is like a buy one, get one free, except instead of buying something, you’ve got to sell airfares… which is likely your job anyway so win-win.

Share

CommentComments

Hotels

Ennismore to bring four new lifestyle hotels to NZ

Accor’s quirky stepchild is spreading its wings across the Pacific with four new signings in New Zealand.

Share

CommentComments

Events

Missed the Visit USA Expos? Fear not, we’ve got your biggest questions covered.

by sponsored by Visit USA Australia

No more FOMO! These hot tips will get you in top-tip shape to visit the USA.

Share

CommentComments

Aviation

Jetstar launches Sunny Coast sale with fares cheaper than a tank of petrol

With prices this low, Jetstar will have to steal Bunnings’ famous tagline. Hopefully they’ll start hosting sausage sizzles as well.

Share

CommentComments

Hotels

Hotel Review: La Sultana is an oasis among the chaos of Marrakech

by Nancy Hromin

A peaceful hideaway right in the centre of the Medina’s hustle and bustle, La Sultana is an oasis among the chaos of Marrakech – a chaos we absolutely loved.

Share

CommentComments

News

Aussie travel start-up Ok Away partners with Air Doctor

While it is a cool name, Ok Away also sounds like a good way to end a sentence with someone you wish would leave you alone.

Share

CommentComments

Aviation

“It’s a shocking insult”: Qantas slammed for asking execs to work as baggage handlers

The bags on your next flight may be handled by Alan Joyce, which may or may not be a good thing depending on your confidence in his ability to fling around 30 kg bags.

Share

CommentComments

Destinations

Travellers warned over bomb threats against Moldova’s international airport

The government’s travel alert website is advising Aussies to reconsider their need to travel to Moldova, which, given the bomb threats, is probably sound advice.

Share

CommentComments

Cruise

Intrepid launches citizen science programs in Antarctica

Believe it or not, there is more than one program about understanding phytoplankton (which are a lot more important than you would think)!

Share

CommentComments

Hotels

IHG celebrates 60 years with big surprises + Tim Tam cake

The brand is celebrating its Diamond anniversary with a series of events and surprises for guests, but honestly, they had us at “Tim Tam”.

Share

CommentComments