Aviation

Virgin tweaks frequent flyer experience following billboard mockery of Qantas

Christian Fleetwood

Christian Fleetwood

Coming two weeks off the back of some elbow-nudging billboard action against its competitor, Virgin Australia has joined Qantas in enhancing its frequent flyer experience.

After Qantas announced a ‘huge’ frequent-flyer program overhaul, its main Australian competitor, Virgin Australia, responded in kind by placarding a purple billboard with the slogan: “Huge news. Nothing’s changed.” referencing its award-winning seat availability.

Virgin Australia "Huge News" billboard

A Qantas spokesperson responded, telling Travel Weekly the billboard had a “fair point”.

“Some things haven’t changed. Qantas still has the number one frequent flyer program,” the spokesperson said.

“We still have the biggest and best ways to earn. And we are still the only Australian airline that flies to Europe, Africa, South America and half of Asia (or most of the globe). But the changes we have made have certainly been huge news for our members.”

But as it turns out, things have, in fact, changed with Velocity. Virgin Australia has revealed tech updates to improve the online experience of its award-winning frequent flyer program.

This comes after the recent release of the airline’s frequent flyer app, which Velocity Frequent Flyer CEO Karl Schuster said aims to help members achieve their travel goals.

TDAZE_SurpriseEgg
What’s inside the egg? Click HERE to find out.

“We want to give our members the best opportunities to earn and redeem Points through their everyday behaviours and habits, so that they can reach their travel goals sooner. To do this, we are investing in technology to help us better understand our members’ needs and provide a personalised member experience,” Schuster said in a statement to Travel Weekly. 

“We’ve recently launched our new Velocity Frequent Flyer App which allows members to tailor their digital experience to help them achieve their travel goals through Velocity Points offers and partner deals.”

An example of this, Schuster explained, is that the app allows members to identify the flight they’d most like to take, then provides them with specific points-earning opportunities to reach the number of Velocity Points required for that trip.

Just this week, Virgin Australia launched ‘Points Booster’ on the Velocity Frequent Flyer App, which allows members who are within reach of a reward to purchase remaining points so that they can book their trip.

And showing the cheek between Qantas and Virgin Australia has not fully run its course, a Virgin spokesperson told Travel Weekly the airline’s Velocity program is still the best value airline loyalty program in Australia.

Here are a few reasons why, according to the spokesperson:

  • No joining fee.
  • The best reward seat availability.
  • The most points earned per dollar spent.
  • The lowest number of points required for flight redemption and seat upgrades.
  • The ability to earn and maintain status faster.
  • Lower related fees and charges.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Aviation Wrap: Delta’s world-first parallel reality experience, Boeing’s new jet takes flight + MORE!

With only four days of work, we’re welcoming this week with an Aviation Wrap, a handful of hobnobs and an overwhelming hangover.

Share

CommentComments

Destinations

Indonesia seeks massive $9.7bn investment alongside ‘10 New Balis’ project

It might be a few years away before you can sell a few equally wonderful alternatives to Bali, but keep these Indonesian destinations on your radar.

Share

CommentComments

Technology

Tripadvisor sacks 200 staff amid leadership shake-up

Fresh off the heels of an announcement of hundreds of layoffs at the company, an email has revealed TripAdvisor is planning a shake-up in leadership.

Share

CommentComments

Hotels

Suspect charged with deliberately lighting Adelaide hotel fire

Police have charged a woman with arson over a fire at the Ambassadors Hotel, which reportedly caused a $250,000 worth of damage.

Share

CommentComments

Tourism

Coronavirus could land multi-billion-dollar blow to Australian economy, as travel bans and flight suspensions take hold

As the deadly virus continues to spread, research has shown the impact it could have on the bushfire-ravaged Aussie tourism industry.

Share

CommentComments

Destinations

Destination Wrap: NZ Festival of the Arts, Solomons PM stresses low-cost, high-impact tourism strategy + MORE!

Given yesterday’s public holiday, we almost decided to skip this week’s Destination Wrap. But, as you’ll discover here, there’s just too much happening!

Share

CommentComments

Aviation

British Airways teams up with Qatar Airways for Aussie expansion

If approved by the ACCC, the new partnership could allow the British Airways to coordinate on more than 100 routes, expanding on its once-daily flight between Sydney and London.

Share

CommentComments

Cruise

Gwyneth Platrow spruiks wrong cruise line, blames magic mushrooms

The Oscar winner said she got the name wrong because she felt like she was hallucinating while giving her ‘Goop at Sea’ experience a plug.

Share

CommentComments

Travel Agents

CATO reveals new venue and format for 2020 awards

Do you enjoy cutting a rug at industry events? Well, this news will have you flossing around the office in celebration.

Share

CommentComments

Wholesalers

Wholesaler Wrap: AAT Kings bushfire relief trips, Intrepid declares climate emergency + MORE!

Has the long weekend got you all out of whack? Luckily, we’ve got THREE wraps for you to catch up on, just in case you need to look busy for a solid hour.

Share

CommentComments

Cruise

Uniworld sues MSC over $18.5m in damages from Venice ship collision

by Christian Fleetwood

Uniworld Boutique River Cruises has levelled a lawsuit against MSC Cruises over massive damages sustained in a Venice ship collision last year.

Share

CommentComments

Travel Agents

Agent Wrap: Registrations open for RWC 2023, Counselling for agents impacted by bushfires + MORE!

This week’s Agent Wrap is full of everything you need on a Friday: news of agents on voyages around the world, plenty of pictures and, most importantly, a short word count.

Share

CommentComments