Technology

TravelManagers gives PTMs more freedom with HUGE digital revamp

TravelManagers has given their personal travel managers (PTMs) stand-alone websites a major revamp.

We all know that a strong online presence is essential component of running a business. The right website will allow you to effectively promote products, services and expertise to current and prospective clients.

Plus it makes you look super professional.

ezgif.com-resize-57

Having their own websites is not a new concept for the PTMs, but TravelManagers’ Executive General Manager, Michael Gazal, explains that the new version goes far beyond the previous static profile page.

“TravelManagers’ commitment to continuous innovation meant that the time had come for us to provide an improved platform with greater functionality.

“Our PTMs now each have their own multi-layered website, giving them the flexibility to embed their own specialist content but still able to pull through content provided by TravelManagers National Partnership Office, such as deals, blogs, travel advice and notifications, apps and videos.”

tm

Natalie Miller, representative for Belmont, NSW, is thrilled with the new technology, saying that it provides her with the ownership she needs.

“I can now tell my existing and prospective clients to go to ‘my website’, which is a powerful tool in this digital age,” she explains.  “For example, as well as choosing which blogs I pull through from the main TravelManagers website, I can add my own blogs and deals based on what I want to offer my clients.”

As well as personalised content, PTMs are also able to add more generic content, such as a Travel Tools page that provides access to useful travel information including SmartTraveller.gov.au advice, vaccination and visa links, the TravelManagers app and a currency converter.

Capture

“The previous website provided a ‘Profile Page’ area for each personal travel manager, which was a wonderful starting point for them to build their presence as travel professionals,” Gazal said.

“But it’s now much easier for them to showcase their individual personality and their niche areas of expertise, which increases their relevance to their specific target market – something that’s key in digital search.”

Other functionality includes optional Deals & Tours, something Gazal says was considered an essential enhancement, given the increasing number of unique products and services being developed by PTMs.

“Almost everything can be personalised, from the brand colour and images used across the site to the destinations and interests they specialise in: there are spaces for client testimonials, photo albums and even live social media feeds,” he said.

TravelManagers’ National Partnership Office (NPO) conducted a series of face-to-face workshops in each state to ensure that PTMs were familiar with the technology.  A webinar was also provided for those who were unable to attend the workshops, and Gazal said the feedback since new websites went live has been overwhelmingly positive from both PTMs and clients.

“The most common response from PTMs since we launched is that they feel empowered by the site,” said Gazal, “and they are excited at the prospect of their promotions being brought to life across all their available communication channels.”

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Destination Wrap: Tourism Australia’s conference theme change, New Chile and Vegas campaigns + MORE!

Looking to impress your colleagues with your destination knowledge around the office water cooler this week? Reach expert status instantly with this.

Share

CommentComments

Tourism

Russian tourist killed at popular Sydney beach

The man who has been identified as a Russian DJ was walking along the rocks with his wife when a large wave knocked them off their feet and into the water. 

Share

CommentComments

Aviation

WATCH: the airling seat punches that sparked massive online debate

A disgruntled passenger has sparked intense online debate after he repeatedly punched the back of a woman’s chair because she reclined her seat.

Share

CommentComments

Wholesalers

Helloworld to purchase Excite Holidays’ booking platform, as former staff resurface

by Huntley Mitchell

Look! It’s not one, but two important updates regarding failed wholesaler Excite Holidays, accentuated by a generic iStock image.

Share

CommentComments

Travel Agents

Agent Wrap: AFTA announces roadshow, Silversea’s massive incentive, Visit USA kicks off expos + MORE!

by Mekal Mishra

Incentives and expos and famils, oh my! Get the latest update on all the fab perks your agent mates have enjoyed this week, and get in on a few of them yourself, with this week’s Agent Wrap.

Share

CommentComments

Cruise

The mysterious case of Bill Gates and the $747 million hydrogen-powered superyacht

by Christian Fleetwood

It’s a case that seemingly fooled the press, but did the world’s second-richest man really buy ‘Aqua’? Travel Weekly investigates this not so major mystery.

Share

CommentComments

Aviation

Boeing fires mid-level exec following “totally appalling” emails

by Christian Fleetwood

Adding to a grim January for the manufacturer comes the news that Boeing booked no new orders for the month for the first time in nearly 60 years.

Share

CommentComments

Aviation

Jetstar warns of flight cancellations ahead of strikes next week

by Ali Coulton

Meanwhile, Travel Weekly staff are going on strike to protest a significant drop in the number of Tim Tams on offer in the office kitchen.

Share

CommentComments

Tourism

Flavour of the Week: Ryanair marketing boss quits, GM revealed for new Melbourne hotel + MORE!

This edition of Flavour of the Week is a bit like an airport, in that there are both arrivals and departures (and thankfully no cases of coronavirus).

Share

CommentComments

Tourism

China travel ban extended amid coronavirus spike as quarantined cruise offered free porn

by Ali Coulton

Passengers on board Diamond Princess are getting crafty in their exile, while an adult entertainment company is offering the less imaginative an alternative.

Share

CommentComments

Tourism

Industry celebrates Valentine’s Day: Sky-high proposals, a dating app for endangered birds and the chance to win $1,600

The industry has once again been struck by Cupid’s bow, with these companies indulging in some romantic festivities. However, that’s not to say they’ve joined the mile-high club.

Share

CommentComments

Tourism

Trailblazing women inspire Lonely Planet’s new travel guide

by Mekal Mishra

Some of the women featured in the new guide include Michelle Obama, Nancy Bird Walton, Cathy Freeman, and Greta Thunberg.

Share

CommentComments