Tourism Tropical North Queensland (TTNQ) has appointed PEPR Agency as its preferred communications partner to drive visitation to Cairns and the Great Barrier Reef.
Under the destination’s tagline ‘See Great, Leave Greater’, PEPR will work with the TTNQ public relations and marketing teams across publicity and brand campaigns, along with consumer and trade communications, to position the region as the country’s most vibrant nature-based destination.
TTNQ chief executive Mark Olsen said: “After a competitive pitch, we’re delighted to have PEPR Agency on board. We especially welcome PEPR’s destination marketing experience and extensive industry contacts.
“It’s a crucial time for the domestic travel market, and we’re ready to welcome travellers to Tropical North Queensland inviting them to see great and leave greater.
“In addition to our much-loved reef and rainforest product, our region’s Indigenous culture and adventure and outback experiences are plentiful. We truly are a one-of-a-kind Australian tourism destination.”
PEPR Agency’s director, Philip Engelberts, said: “Over the years, PEPR has worked in Tropical North Queensland with a range of partners, so we are thrilled to have been appointed by TTNQ to manage domestic communications for the region.
“Given how tough the last year has been, our joint efforts will inspire more Australians to visit this incredible destination and aid in its tourism recovery.”
The TTNQ account will be overseen by Engelberts and managed by senior account manager Chloe Curtis, with the support of senior account executive Nicole Tapster.
The appointment is one of several TTNQ initiatives through the $7.7 million Recovery for Regional Tourism Program.