Tourism takes off across the ditch

Australia’s national carrier is teaming up with our friends across the ditch for a new campaign push.

Tourism New Zealand today announced a joint partnership with Qantas aiming to attract travellers across the Tasman in autumn and promote shoulder season visitation.

The joint venture campaign will run through to September 14 will see paid digital, social media, Qantas owned channels and inflight entertainment promote key New Zealand regions.

The campaign will also include a dynamic and immersive installation at T3 inside the Qantas Sydney Domestic Airport.

The installation, titled the “Qantas Travellator” engages travellers as they walk through T3. The visually stunning installation will spotlight 10 images of New Zealand regions, while a soundtrack of native New Zealand bush sounds will play in the background.

Tourism New Zealand’s general manager for Australia Tony Saunders says the campaign showcases New Zealand in an immersive way.

“The Qantas Travellator is an innovative way for Qantas customers to experience a slice of New Zealand and promote autumn visitation,” he said.

“With the recent increase of Qantas flight capacity into New Zealand, this campaign represents a strong opportunity to drive bookings and arrivals over the autumn period. New Zealand is its most picturesque in autumn and travellers don’t need to compete with the crowds of the summer or winter high season.”

The Qantas Travellator is an interactive build shaped as a Qantas Boeing 737-800 aircraft where customers enter the livery of an aircraft and see New Zealand experiences and sounds simultaneously.

In the windows of the replica aircraft are unique images of New Zealand’s landscapes. These include iconic locations such as Waiheke Island, Hobbiton Movie Set, Cathedral Cove, Wellington, Kerosene Creek, Rotorua, Marlborough, Queenstown, Nelson, Abel Tasman National Park and Fox Glacier.

Qantas group’s executive for brand, marketing & corporate affairs Olivia Wirth said the new Qantas Travellator inspires Trans-Tasman travel.

“We are incredibly proud to partner with Tourism New Zealand to create a 360 degree experience that gives Qantas customers a unique way to see and hear New Zealand,” she said.

“The enveloping content makes you feel as if you are truly there, which we expect will translate into more people choosing to book a Qantas flight to New Zealand for their next holiday.”

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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