In its new marketing operation, Tourism New Zealand has been secretly planting a network of undercover travel agents to lure Aussies over the Tasman Sea.
Now, the identities of some of the agents have been revealed in a recorded video conference. With Melanie Bracewell, Ricki-Lee, Richard Wilkins, Stan Walker, Kita Mean, Broxh and The Beached Az Whale, revealed as Secret (Travel) Agents, who have been working to remind the world what is unique and special about Aotearoa (New Zealand).
These inside agents have had to find ways to include New Zealand in regular chat, social media feeds, or general conversation. For example, posting a throwback picture from Waitomo Glowworm Caves, sharing their love of a Central Otago Pinot Noir, or simply reminding Australians that New Zealand scallops are just a bit bigger than theirs.
Kiwi expat, Melanie Bracewell, comedian and Secret (Travel) Agent, said: “For Australians seeking out the unexpected, it’s time to start planning a trip to see what being a Secret (Travel) Agent is all about.
“Between taking a flight to see the West Coast glaciers to jumping on an e-bike and doing the Otago Rail Trail over a few days, Aotearoa has you covered.”
Stan Walker, Australian-born Musician and New Zealand Secret (Travel) Agent said: “Now is the moment for Australians to explore our whenua (land) and satisfy their curiosity with unexpected experiences, culture, and a rich history.
“The Manaakitanga of New Zealand is something we’re known for, and we can’t wait to welcome Australians and share our aroha (love) and our welcoming spirit.
“That’s what being a Secret (Travel) Agent is all about, experiencing what Aotearoa has to offer and then finding opportunities you can to share it with others.”
New Zealand-born, Australian popstar Ricki-Lee, New Zealand Secret (Travel) Agent, said: “I have been bragging about New Zealand for years and I guess everyone now knows why.
“New Zealand is unlike any other place. It’s where you can really feel the embrace of its people, everywhere you go. From learning to surf in Gizzy, and learning to call it Gizzy, to taking in a show at the theatre, you’re bound to make friends along the way and you won’t be able to help yourself – you’ll find an excuse to share the stories.”
To become a Secret (Travel) Agent, sign up at the Tourism New Zealand website to access your first task and learn more about experiences you can have in New Zealand.