Destinations

Tourism Australia launches marketing assets for events industry

Tourism Australia’s specialist unit, Business Events Australia, has launched a toolkit of assets for the Australian business events industry, as part of a broader recovery strategy to aid the industry following the ongoing impact of COVID-19.

The industry toolkit will provide a ‘one-stop-shop’ for industry to access assets free of charge for use in a broad range of marketing initiatives, from selling Australia’s business events offering, to increasing delegate attendance.

It comes shortly after Tourism Australia announced the launch of a $12 million visual marketing package aimed at supporting tourism businesses across Australia, the National Experience Content Initiative.

At the time, managing director Phillipa Harrison said the National Experience Content Initiative was the largest and most significant content initiative that Tourism Australia had ever embarked on.

Members of the events industry will be able to use the range of assets in event bids, pitch presentations, across their social media channels and other promotional platforms.

Assets include 30- and 60-second video vignettes, maps and other marketing collateral promoting key Australian business event destinations; information and fact sheets on funding programs; a social media guide; and logos.

Tourism Australia executive general manager of events Penny Lion said the toolkit has been designed to help drive “consideration and conversion of business events”, both domestic and international, with the aim of “helping the sector recover from the impacts of COVID-19”.

“By providing industry with access to quality marketing materials our goal is to help inspire, educate and rebuild desire for business events in Australia,” Lion said.

Assets can be downloaded via the Business Events Australia folder in Tourism Australia’s resource portal: https://resources.australia.com


Featured image: Lucky Bay, Western Australia (Tourism Australia)


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Ukrainian airline scraps heels and tight skirts for comfy suits and sneakers

SkyUp Airlines has given its cabin crew uniform a modern update that ditches tight fit, restrictive clothing and high heels for something a bit more suited to the job.

Share

CommentComments

Wholesalers

Intrepid snares majority stake in New Zealand’s Haka Tours and ANZ Nature Tours

The global travel B Corp has kicked off its future growth plans with a 60 per cent slice of not one, but two touring brands.

Share

CommentComments

Aviation

Clive Palmer offloads Qantas shares in protest of airline’s staff vaccination policy

by Ali Coulton

Looks like the mining magnate has taken a break from tweeting his famous Tim Tam poems to shake his fist at the flying kangaroo’s vax policy.

Share

CommentComments

Hotels

Guests forced to hide as heritage-listed hotel break-in causes $30,000 in damage

A group of people have broken down the door of a historic Kalgoorlie hotel, terrorising guests and forcing one woman to hide in a wardrobe.

Share

CommentComments

Events

Get excited, because the European Showcase is coming to a screen near you!

With international borders on the verge of reopening and hype around overseas travel at an all-time high, this event couldn’t have come at a better time!

Share

CommentComments

Destinations

“We can’t live here in hermit kingdom”: NSW to ditch quarantine for international arrivals from 1 November

The big policy shift means that NSW is the only Aussie state to announce quarantine-free international travel.

Share

CommentComments

Cruise

Royal Caribbean axes Ovation of the Seas’ Aussie sailings until end of March 2022

With no clear pathway toward a resumption of cruising in sight for Australia, the cruise giant has canned its domestic sailings once again.

Share

CommentComments

Aviation

Qantas to add new routes from Darwin to Far North Queensland

Qantas seems to have a penchant for the Top End at the moment. This time, the flying kanga is boosting connectivity across northern Australia with a couple of new routes.

Share

CommentComments

Destinations

“Bugger Byron Bay”: Cowra Tourism invites Chris Hemsworth for a visit in delightful new campaign

In this brilliant video, Cowra pulls out all the stops in an attempt to lure the A-lister to stop by, have a “chin wag” and “get on the sauce”. The town even wants to build a four-story statue in his likeness.

Share

CommentComments

Cruise

Princess Cruises welcomes aboard new president

Princess Cruises has a new president. One could even say the Carnival-owned line has found its prince.

Share

CommentComments

Wholesalers

“We have a front-row seat to the climate disaster”: Intrepid CEO urges ScoMo to “go all in” at COP26

The adventure travel company is calling on the PM to commit to at least halving emissions by 2030 and an immediate end to new coal power development. Let’s just hope Prince Charles can convince him to attend.

Share

CommentComments

Aviation

Air New Zealand to transform Boeing 787 into vaccination clinic for special ‘Jabaseat’ flight

A handful of lucky Kiwis will get their COVID-19 jab in a business-class cabin on Saturday as part of a national push to boost the country’s vaccination numbers.

Share

CommentComments