Tourism

Tourism Australia deputy CEO departs

Kate Webster

Tourism Australia deputy chief executive officer, Frances-Anne Keeler, has tendered her resignation and will be leaving the organisation at the end of August 2016, after eight years with the organisation.

Keeler decided to focus on developing a career as a non-executive director, according to Tourism Australia managing director, John O’Sullivan.

“Frances-Anne has led our international team through a time of significant change to both the tourism industry, international markets and the organisation,” O’Sullivan said.

Since her appointment as Executive General Manager of International in 2011, partnership revenue has more than doubled, and now includes a wide variety of partners.

Keeler said that she had absolutely loved her time with Tourism Australia, reflecting that “In 2008 I made the decision to move from London to Australia to take a role with Tourism Australia for three years, after which I planned to return to the UK. Instead I have made Australia my home, become an Australian citizen and a passionate advocate for Australia!”

“While I am immensely looking forward to this next stage in my career, I am leaving TA with some sadness. A highlight of the past eight years has been working with the fabulous TA team, and in particular my staff around the world, Australians and non-Australians, who work so hard and are all such passionate advocates for Australia. I have also worked with fantastic partners across the industry and the states and territories, and feel very fortunate to have formed a part of this great industry,” Keeler added.

Keeler will leave her role at the end of August 2016 but will continue to undertake some consulting work for Tourism Australia.

Meanwhile, Tourism Australia will not replace the role of Deputy CEO, instead it will appoint an Executive General Manager of International. Katherine Droga, General Manager of International Operations and Distribution Development, who will act in the role whilst this process takes place.

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