W Hotels Worldwide has announced plans to open in Rome, marking the first time that the W sign will land in Italy.
The hotel is set across two historic buildings in the energetic Via Veneto neighborhood and is slated to open its doors in 2021.
Marriott International VP of Luxury Brands in Europe Jenni Benzaquen said, “Rome is one of Italy’s most stylish and fashionable cities, and therefore a perfect destination for the W brand.”
“With its boundary-breaking design, buzzing spaces and unique style, W Rome will inject a new and decidedly social style of modern luxury to the Roman hospitality scene,” she added.
The hotel will be situated near the Spanish Steps and the boutiques of Via Condotti, and will feature 159 guest rooms and suites, including an Extreme WOW suite (the brand’s take on the traditional Presidential Suite).
On its rooftop, W Rome will house a signature destination bar, a W Living Room as well as two restaurants and more than 120 square meters of ultra-modern event space.
The hotel will be be developed by Omnam Group, with CEO David Zisser stating, “This collaboration reflects our ambitions for this distinctive landmark development, and we could not imagine a better or more qualified operator than Marriott International and its phenomenal W Hotels brand.”
“The combination of the central location and beauty of this historic building, together with the distinct personality and cutting-edge style of the brand, presents a prime opportunity to provide a new luxury hotel experience in Rome,” Zisser said.
W Rome will span two adjacent 19th century properties on Via Liguria. Originally intended for residential use, the commanding buildings previously operated as a hotel, as well as offices for government ministries and private companies.
“This latest signing shows that even in mature markets like Rome, W Hotels is fortunate to collaborate with visionary developers such as the Omnam Group who are equally passionate about creating an exciting and original hospitality experience,” said Carlton Ervin, Chief Development Officer, Europe, Marriott International.
“The choice of W Hotels for their prime development, reflects our shared confidence that the brand’s inimitable offer will be perfectly attuned to this spectacular city to meet the needs and desires of future travelers in the Italian capital.”
As well as this hotel, 10 new W hotels are planned in the region, with the arrival of W Tel Aviv in early 2018, the opening of W Hotels in Madrid, Belgrade and Portugal’s Algarve coast in 2019, followed by Prague and Budapest in 2020.
In addition to Rome, W Hotels is also slated to debut in Marbella and Edinburgh in 2021. W Hotels has a worldwide portfolio of more than 50 properties and is on track to reach 75 hotels by 2020.