Travel Agents

The best way to sell boutique travel is to try it yourself: Travel Corporation

Hannah Edensor

Ah yes, the old ‘try before you buy’ adage, except in this scenario it’s ‘try before you sell’. Not as catchy, but a much more exciting notion if you ask us.

Travel Weekly recently scooped an exclusive chat with Managing Director of Uniworld Boutique River Cruise Collection, Fiona Dalton, who said the best way to sell boutique travel well is to give it a crack yourself.

“Agents who work with luxury clients know that their clients are looking for the highest standards in hospitality and service, delivered in a refined and personalised way and this is the hallmark of a true boutique brand – one that invests in the quality of their product and doesn’t cut corners to save a dollar.

“The best way to showcase this style is to experience the product for yourself! Take advantage of those great agent discounts available in the market so you can fully immerse yourself in the product.

“It’s so easy to speak passionately about something once you’ve experienced the brand and its boutique experiences.

“Ultimately the benefit for the agent is wrapped up in the repeat and referral business that results from their very satisfied client.”

Asked about her own take on boutique travel, Dalton echoed some sentiments another TW interviewee, Luxury Gold MD Alexandra O’Connor, had about the experience.

Related: Agents who tailor holidays will see clients return: Luxury Gold MD

“Boutique travel is all about those personalised touches that take the entire travel experience to the next level – like choosing your meticulously appointed suite based on your favourite colour or having our authentic butlers who are trained to the same standards as Buckingham Palace look after you,” Dalton said.

“It’s about travelling on our one a kind award winning boutique ships, where original artwork from Picasso, Matisse and Chagall adorn the walls and delight the senses.

“It’s about the waiter remembering your favourite cocktail order, and the housekeeping team leaving the recipe to your favourite dessert on the pillow.”

But how do agents know boutique is right for their client?

“Boutique travel isn’t about trends, it’s about continuously refining the opportunity to provide the very best and finest experience a guest can expect,” Dalton told TW.

“Great agents qualify their clients well by asking the right questions to determine their priorities, and if their client is looking for a highly personalised travel experience, they will factor a boutique operator into their recommendations.

“Guests who travel boutique have an opportunity to truly immerse themselves in the heart and soul of a destination, which allows them to really get to know the local people and their history and culture,” Dalton added.

“Figuratively speaking – we want our guest to ‘colour their own canvas’, so we provide an exceptional amount of choice in the activities and shore excursions we offer our guests.

“A great example is our partnership with EatWith where small groups of our guests can even accept an invitation to dine with locals in their homes.”



SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Aviation

Qantas proposes scrapping bonuses if it is “harmed”

Qantas has copped some bad press lately, but the silver lining is it’s a great excuse for Alan Joyce to get a nice makeover!

Share

CommentComments

Aviation

Boeing 737 MAX mid-air emergencies revealed in new investigation

Surprisingly the investigation came from the ABC and not from Air Crash Investigation, which kind of puts the show to shame a bit.

Share

CommentComments

Travel Agents

Western travel agents banned from booking Hajj pilgrimage

Those looking to complete Hajj will have to enter the Hajj lottery, which you are still astronomically more likely to win than the actual lottery.

Share

CommentComments

Wholesalers

Virtuoso uncovers key differences in how each generation travels

Meanwhile, Travel Weekly staff are conducting our own research to tap into the zoomer market by teaching the office dog TikTok dances. It’s not going well.

Share

CommentComments

Cruise

Royal Caribbean Group completes its comeback with all ships back at sea

To honour the milestone, all 63 ships in the group’s fleet sounded their horns at once, which most likely scared the sh*t out of nearby fishing boats and unsuspecting wales across the world.

Share

CommentComments

Travel Agents

Virgin teams up with Flight Centre for money-can’t-buy workshop

It’s the second time a Flight Centre partnership has come up this week and it’s only Tuesday! Skroo must be feeling extra convivial this week.

Share

CommentComments

Aviation

“It’s more like a bribe”: Unions slam Qantas’ $5,000 ‘thank you’ payment

Speaking of bribes, if anyone would like to bribe us with an all-expenses-paid trip to Japan we promise to give you a good review on TripAdvisor.

Share

CommentComments

Destinations

Solomon Islands to reduce mandatory quarantine

Good news for those looking to travel across the Pacific Islands! Not so good news for those who enjoy being confined to a hotel room for days on end.

Share

CommentComments

Hotels

Oakwood solidifies Aussie presence with full opening of Melbourne luxury property

Looking to treat yourself? Don’t get a chocolate at the shops, book yourself a stay at the new Oakwood property in Melbourne (or do both)!

Share

CommentComments

Aviation

Flight Centre signs landmark agreement with Rex as pilots prepare for industrial action

While seemingly struggling to win popularity among its pilots, the regional carrier has turned to its agency partners for reassurance.

Share

CommentComments

Cruise

Princess reveals The Real Love Boat crew, celebrates ‘Top Gun Agents’

Say a prayer for the poor souls tasked with wrangling a ship full of reality dating contestants hell-bent on getting frisky at sea.

Share

CommentComments

Destinations

How your clients can skip the rebound chaos with South America

Got clients keen to travel but hoping to avoid inflated prices and hoards of European Summer revellers? We’ve got the answer for you.

Share

CommentComments