Solomon Islands popularity on the rise

Solomon Islands popularity on the rise

The Solomon Islands is growing in popularity as a tourist destination, as the tourism industry enjoys one of its best ever starts to a year.

International visitor arrivals for the two month period January and February 2016 increased by more than 23 percent.

Official Solomon Islands government statistics revealed 3,362 international visitors travelled to the pacific nation over January and February 2016, a 23.4 percent increase over the 2,724 total achieved for the same period in 2015.

The destination’s top four source markets – Australia, the US, Papua New Guinea and New Zealand, all experienced double digit growth.

Australian visitation rose by 23.9 percent from 1,090 to 1,351, representing 40.1 percent of total arrivals.

US arrivals rose 41 percent while Papua New Guinea visitor arrivals grew by 12.4 percent.

Solomon Islands Visitors Bureau CEO, Josefa ‘Jo’ Tuamoto said the national tourism office was heavily focused on taking the message as far and wide as possible in 2016.

“There’s no doubt about it, this is a fantastic start to 2016 and the efforts we have gone to across 2015 and in 2106, hand in hand with our industry partners, and our adherence to a highly strategic, long range marketing plan are beginning to pay dividends,” Tuamoto said.

Tuamoto added that while the focus remains to maintain strong profile in key source markets, there will also be a drive to take the message further afield with plans to raise profile in Asia, the United Kingdom and Europe.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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