SME travel between Australia and Tokyo up over 2500%

SME travel between Australia and Tokyo up over 2500%

The latest Corporate Traveller data has revealed SME travel between Australia and Japan’s Tokyo has increased dramatically since borders reopened and COVID restrictions were lifted last year.

Insights showed that flight bookings between Australia and Tokyo in the time period of 01 July 2019-28 February 2020 and 01 July 2022-29 February 2023 leapt by more than 2,700 per cent – a sure sign that the Japanese capital was now a destination of choice for SMEs in the Southern Hemisphere.

According to the Department of Foreign Affairs and Trade, Japan was Australia’s third-largest trading partner in 2020, with two-way goods and services trade valued at AUD$66.3 billion. Japan was Australia’s second-largest export market, valued at AUD$46.4 billion in 2020, accounting for 10.6 per cent of total exports.

“Japanese SMEs accounted for 99.7 per cent of all businesses and employed 32 million individuals, or approximately 68.8 per cent of the private sector labour force, in 2016 – Aussie SMEs have realised the potential,” global MD, Corporate Traveller, Tom Walley, said.

“What the pandemic has done is give SME businesses a real chance to take a step back and evaluate where they want to business, who they want to do it with, and it’s clear the rush has been to Japan – Tokyo in particular – and it’s exciting to see what the results will be.

“It’s well-known that Japanese buyers are drawn to premium, high-end goods and services that offer a high return on trade investment – the country is also known for innovation and quality – so there are an awful lot of parallels between Aussie SMEs and the Japanese.

“SMEs are the backbone of the Australian economy and as of June 2022, make up 99.8* per cent of all Aussie businesses – with the leading industry in 2021-22 being agriculture, forestry, and fishing* – it’s no surprise with borders open and restrictions lifted, that they are looking to expand business.

“The labour market is the tightest it has been in recent history, so looking further afield for talent is something that is becoming more and more prominent. The other trend we’ve seen is the strong return of meetings, events, and conferences, with Tokyo always an historical favourite for corporates.

“There has also been a strong swing to ‘bleisure’ travel in recent times, and with Japanese borders opening a lot later than some of the other advanced economies across the globe, it could well be that our savvy SMEs are combining valuable meetings with a holiday.”

Latest News

  • News

SLC Representation Australia partners with Banyan Group

Travel marketing expert SLC Representation Australia has announced a new partnership with the Banyan Group. SLC Representation will now be representing the Banyan Group across the Australian and New Zealand markets, with plans to grow their presence and engage with the trade. Commenting on the new relationship, global trade and events director at SLC Representation, […]

  • Food & Beverage
  • Hotels

Park Proxi Gibraltar Bowral announces partnership with Lotus Dining Group

Renowned Lotus Dining Group will offer a new dining experience at Southern Highlands property, Park Proxi Gibraltar Bowral, Seibu Prince Hotels & Resorts has announced.  Scheduled to open on 1 September, Lotus will bring its acclaimed Asian cuisine to the Southern Highlands with a hyper-local twist. Diners can expect a blend of favourite Lotus dishes […]

  • Hotels

Nozo Hotel Furano announce winter season exclusive package

Nozo Hotel Furano in Hokkaido has announced a special invitation to Aussie and Kiwi travellers with an exclusive winter package, in anticipation of its first anniversary. The hotel are offering a 30 per cent discount on all rooms and breakfasts for seven-night stays or more. The offer marks the hotel’s milestone celebration and ushers in […]

  • Conferences

Melbourne and Geelong convention centres pave the way for accessibility and inclusion

The operators of Melbourne Convention and Exhibition Centre and the future Nyaal Banyul Geelong Convention and Event Centre have taken a significant step towards inclusivity with the launch of their latest Accessibility Action Plan. Welcoming visitors from diverse backgrounds, Melbourne Convention and Exhibition Trust (MCET) is committed to providing safe spaces to connect and engage. […]

  • Cruise
  • News

AmaWaterways celebrates 22nd anniversary with offers on 2025 trips

As AmaWaterways embarks on its 22nd year, the luxury river cruise line has announced a range of savings offers to make river cruising even more accessible to both new and experienced cruisers. Travellers planning ahead can enjoy savings of up to 20 per cent on a range of European itineraries in 2025. Solo travellers also […]