When Sir Richard Branson’s Virgin started buying up rundown British rail lines way back in 1997, there was widespread outrage at the privatisation – and the hefty increase in fares – from many British commuters.
So, having failed to have its licence renewed (apparently over pension subsidies), Virgin Trains will sadly cease to be by the end of the year.
To celebrate (commiserate?), the company is going out with an all-singing, all-dancing campaign set to the Dirty Dancing track “(I’ve Had) The Time Of My Life”.
Starring Sir Richard himself, the big-budget number also stars classic UK kids icon Mr Blobby, Eastenders star Shaun Williamson, football presenter Chris Kamara, and drag artiste Anna Phylactic.
The spot’s called ‘Final Whistle’ and is the work of London advertising agency Cubaka. Check out the fun below: