Tourism

RESEARCH: A quarter of travel choices are made based on food

New research has shown food plays a huge role in how travellers choose their holiday destinations.

Which we can totally understand, seeing as food influences almost everything in our life.

tumblr_mr5v0kfGnG1sujg65o1_500

The research comes from a consumer survey carried out by GlobalData and revealed that more than a quarter of travellers are influenced by local gastronomy when choosing their holiday destination.

The same survey showed that generation Z and millennials find local cuisine more influential when choosing a destination, compared to generation X and baby boomers.

“Given that people travelling abroad and in particular millennials are increasingly seeking authentic and transformative travel experiences, local cuisine provides them with a unique lens through which they can better understand the history, people and the culture of the destinations they visit,” said Konstantina Boutsioukou, consumer travel analyst at GlobalData.

“Tourism players wanting to tap into this cohort must capitalize on the rise of culinary tourism by combining gastronomy with other activities such as cultural tours and wellness activities, tailoring products that meet the demands of travellers wanting to experiment with food during their trips.”

According to GlobalData, some of the key trends redefining culinary tourism in recent years are the rise of street food and food markets, cooking lessons with locals and gastronomy tours with locals or experts. Yet, a new trend becoming increasingly influential within food tourism is home cooking and meal sharing.

Whereas local restaurants and food tours allow tourists to get a glimpse into a region’s gastronomy, they cannot compare to having the opportunity to dine in a local’s house and get to experience how a family interacts while cooking and eating together, thus, witnessing the traditions surrounding food culture first-hand.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

ScoMo says Australia-Singapore travel bubble to form “within the next week or so”

Our editor is loving this bubble talk so much that he’s decided to celebrate by having a bubble bath while enjoying a bubble tea.

Share

CommentComments

Aviation

Qantas to launch Sydney-Dehli route, moves start date forward for select overseas flights

The national carrier also said it plans to bring back around 11,000 stood-down workers a whopping six months earlier than expected.

Share

CommentComments

Cruise

Golden Horizon, the world’s biggest sailing ship, cancels its Aussie debut

Tradewind Voyages is the latest cruise line to axe its Aussie sailings after growing tired of waiting for the federal government to get its sh*t together.

Share

CommentComments

Wholesalers

Flight Centre-owned DMC Discova recruits new global marketing manager

The destination management company has Discova-d its new global marketing manager. Get it? (Sorry, that was a pretty cringeworthy effort).

Share

CommentComments

Destinations

Four must-dos in Flanders

With charming cities, a rich history and artistic masterpieces (not to mention an unparalleled beer culture), there’s a lot to love about the northern Belgium region.

Share

CommentComments

Destinations

WA lets slip plan to mandate COVID-19 jabs for all interstate travellers

Mark McGowan has been forced to do a bit of explaining after WA’s health department appeared to accidentally release details of its mandatory vaccine plan for all interstate visitors.

Share

CommentComments

Hotels

W Brisbane appoints new hotel manager, marketing boss and chef de cuisine

As the saying goes, all good things come in threes. Unless, of course, we’re talking about baseball strikes.

Share

CommentComments

Travel Agents

Travel agents left out of NSW’s $530m plan to revive tourism and events

The plan includes vouchers to encourage domestic travel and a fund to lure international airlines back to Australia, but AFTA’s chief argues a crucial element of the industry has been left out.

Share

CommentComments

Tourism

New marketing and PR agency launches with sustainable travel focus

Two senior names in the tourism marketing space have joined forces to launch a new purpose-led player, and you can probably guess its name from the accompanying pic.

Share

CommentComments

Destinations

Victoria reopens to fully-vaxxed travellers from Sydney, WA to allow quarantine-free travel for Queenslanders

Here are a couple more positive signs that domestic travel is getting back to the good old days.

Share

CommentComments

Events

Sunrise’s David “Kochie” Koch to host sustainable tourism webinar featuring industry heavyweights

Do you generally start your mornings with Kochie on TV? Well, you’ll be able to enjoy a double dose of him tomorrow.

Share

CommentComments

Aviation

Qantas introduces automatic ticket revalidation enhancement for agents

Are you sick of flight schedule changes messing with your clients’ travel plans? Well, hopefully this new update by Qantas will help you contain your rage.

Share

CommentComments