Technology

Qantas unveils new Dr Seuss-themed ad

Qantas has launched its very own credit card using a Dr Seuss poem to raise awareness of its key features.

Drawing inspiration from the Dr Seuss book Oh, the places you’ll go!, the marketing campaign emphasises how far everyday spend on the Qantas Premier Mastercard can take Qantas Frequent Flyers who are cardholders.

The campaign went live online late last week, and will be seen in digital and in airports from 1 July 2017, and on TV from 16 July.

It comes as data from Mozo criticised Qantas’ credit card for not living up to its ‘Premium’ name.

Mozo evaluated the Qantas Frequent Flyer rewards credit card market using the average annual credit card spend of $18,000, and found the new Qantas Premium Mastercard could deliver just $70 in net annual rewards value once the annual fee is taken into account.

On the campaign, Qantas Chief Marketing Officer Stephanie Tully said, “We wanted to support the launch of the Qantas Premier credit card with a campaign that showed just how far everyday spend on the card would take you, and the Oh, the places you’ll go! poem was such a good fit, as it clearly communicates the end rewards of using the card.

“There is such a strong emotional connection with the Qantas brand, and given credit card spend by nature is transactional, this campaign has given us a platform to connect those two things and show people all the places they can go with their bonus Qantas Points upon sign-up, and the points they build when they use their card every day.”

Watch the campaign here:

 

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