Qantas has launched its very own credit card using a Dr Seuss poem to raise awareness of its key features.
Drawing inspiration from the Dr Seuss book Oh, the places you’ll go!, the marketing campaign emphasises how far everyday spend on the Qantas Premier Mastercard can take Qantas Frequent Flyers who are cardholders.
The campaign went live online late last week, and will be seen in digital and in airports from 1 July 2017, and on TV from 16 July.
It comes as data from Mozo criticised Qantas’ credit card for not living up to its ‘Premium’ name.
Mozo evaluated the Qantas Frequent Flyer rewards credit card market using the average annual credit card spend of $18,000, and found the new Qantas Premium Mastercard could deliver just $70 in net annual rewards value once the annual fee is taken into account.
“There is such a strong emotional connection with the Qantas brand, and given credit card spend by nature is transactional, this campaign has given us a platform to connect those two things and show people all the places they can go with their bonus Qantas Points upon sign-up, and the points they build when they use their card every day.”
Watch the campaign here: