Qantas and Tourism Australia team up for stunning new ad

Qantas and Tourism Australia team up for stunning new ad

Qantas has partnered with Tourism Australia for its new video in the ‘Come and Say G’day’ campaign to promote this beautiful country of ours.

The new video, which features Tourism Australia’s CGI animated souvenir kangaroo and star of the show, Ruby the Roo, went live on Wednesday and showcases travelling with Qantas and the vast array of destinations that tourists come to Australia for.

Qantas Group CMO Petra Perry said the partnership showcases how to plan and book trips to Australia with Qantas and encourages international visitors to discover regional centres as well as its major gateway cities.

“Qantas is proud to be the airline partner for Tourism Australia’s Come and Say G’day campaign,” Perry said.

“In addition to driving inbound visitation, the campaign is building awareness that international tourists can easily travel directly to Australia and explore over 65 destinations across the country when they choose to fly with Qantas.”

The campaign invites travellers to visit remote regions and tourist hotspots alongside the various sprawling metropolises around Australia.

Tourism Australia will work with Qantas in 10 international markets, including the UK, US, Canada, Italy, Japan, South Korea and New Zealand and the film will be shown as part of Qantas’s inflight entertainment globally.

This is the latest edition in the ‘Come and Say G’day’ campaign that launched in October to industry-wide acclaim.

Check out our two part interview with Tourism Australia’s CMO Susan Coghill about the inspiration for the campaign.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]