Qantas and Tourism Australia team up for stunning new ad

Qantas and Tourism Australia team up for stunning new ad

Qantas has partnered with Tourism Australia for its new video in the ‘Come and Say G’day’ campaign to promote this beautiful country of ours.

The new video, which features Tourism Australia’s CGI animated souvenir kangaroo and star of the show, Ruby the Roo, went live on Wednesday and showcases travelling with Qantas and the vast array of destinations that tourists come to Australia for.

Qantas Group CMO Petra Perry said the partnership showcases how to plan and book trips to Australia with Qantas and encourages international visitors to discover regional centres as well as its major gateway cities.

“Qantas is proud to be the airline partner for Tourism Australia’s Come and Say G’day campaign,” Perry said.

“In addition to driving inbound visitation, the campaign is building awareness that international tourists can easily travel directly to Australia and explore over 65 destinations across the country when they choose to fly with Qantas.”

The campaign invites travellers to visit remote regions and tourist hotspots alongside the various sprawling metropolises around Australia.

Tourism Australia will work with Qantas in 10 international markets, including the UK, US, Canada, Italy, Japan, South Korea and New Zealand and the film will be shown as part of Qantas’s inflight entertainment globally.

This is the latest edition in the ‘Come and Say G’day’ campaign that launched in October to industry-wide acclaim.

Check out our two part interview with Tourism Australia’s CMO Susan Coghill about the inspiration for the campaign.

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