Norwegian to implement fleet-wide ban on single-use plastic bottles

Norwegian to implement fleet-wide ban on single-use plastic bottles

Norwegian Cruise Line (NCL) has announced it will replace all single-use plastic bottles fleet-wide.

In a groundbreaking move for NCL, the cruise line has announced it will replace all single-use plastic bottles across its entire fleet by 1 January 2020, thanks to a partnership with JUST Goods, Inc.

As well as becoming the first major global cruise company to go plastic bottle free, NCL claims its ban will result in over six million bottles eliminated from supply every year, beginning with Norwegian Encore.

Image: 'Norwegian Encore' supplied by Norwegian Cruise Line

Image: ‘Norwegian Encore’ supplied by Norwegian Cruise Line

Andy Stuart, president and chief executive officer of NCL, said it was imperative to take meaningful steps to preserve the oceans and destinations it visits.

“Partnering with JUST is one of my proudest moments as the head of our pioneering brand. This latest effort – the elimination of single-use plastic bottles across our fleet – is just the latest environmentally responsible action we are taking to reduce our footprint and encourage others to protect our natural resources.

“While we are aware that this is just the beginning of what we and others need to do to be good stewards of our environment, we are committed to our Sail & Sustain initiatives and will continue to innovate for the overall benefit of the planet and its future,” Stuart said in a statement.

The cruise company’s Sail & Sustain Environmental Program outlines its commitment to minimise waste to landfills, reduce its CO2 emissions rate, increase sustainable sourcing and invest in emerging technologies.

“It’s critical that businesses take a leading role in efforts to lighten the impact we have on our planet,” Ira Laufer, chief executive officer JUST Goods, Inc., said. “We created JUST to do just that – to be a better option in a category that has created a lot of the damage and continues to do so.”

JUST, a global consumer goods and Certified B-Corp company, produces ethically sourced spring water in plant-based cartons that are refillable and recyclable. JUST claims this cuts carbon emissions by 74 per cent compared to standard plastic bottles.

Moreover, JUST has bottling facilities in Glenn Falls, NY; Ballymena, Northern Ireland; and Ballarat, Australia, which will allow NCL to meet demand around the world without shipping water from a single production source.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]