Aviation

JAL celebrates two years of Melbourne-Tokyo route by issuing snowboards as boarding passes

Snowboarders looking to travel from the streets of Melbourne to the slopes of Japan this snow season now have another reason to book their trip, thanks to Japan Airlines.

The carrier has launched ‘Boarding Pass’ – a premium Burton snowboard doubling as a one-of-a-kind boarding pass.

JAL is giving out the limited-edition Boarding Passes to 30 lucky travellers. Each will be custom-designed with the owner’s name and their boarding pass details.

The Boarding Passes will be issued to those booking a return business-class flight with JAL from Melbourne to Tokyo on the airline’s Aussie website, or a business-class flight in one direction and an economy flight in the other.

JAL’s Boarding Pass campaign coincides with two successful years of the airline transporting travellers and snow aficionados from Melbourne to Tokyo.

Mark Lucas, general manager for Australia and New Zealand at JAL, said: “We’re heading into our third year of bringing the premium Japan Airlines experience to Australians travelling between Melbourne and Tokyo.

“To celebrate this, we wanted to continue showcasing exciting ways to enjoy the best of Japan and, in this case, the country’s stunning snow region on a limited-edition Boarding Pass.”


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