Tourism

How are hipsters changing the face of travel?

Anne Majumdar

A recent shift away from traditional tourist areas and attractions in Europe in favour of more authentic experiences has seen hipster neighbourhoods become increasingly sought out.

The latest Euromonitor Global Trends Report shows that travellers are increasingly keen to experience “hipster culture” on their holidays – from pop-up restaurants to vegan cafes, independent shops and craft galleries.

Millennials make up the main market for this type of travel, with a range of relative newcomers to the travel arena driving the trend.

“Airbnb and its peers have played a central role in opening up these areas to tourists, as many lack hotels, with private rentals often being the only option for staying locally,” it said.

The opening up of these alternative areas is helping battle the negative effects of mass tourism such as overcrowding and traffic, instead diversifying the tourism appeal of many European cities.

“The trend is to be where it’s at. So instead of concentrating all their activities around the historical centres of cities, young and hip travellers are now checking out what are the best areas for foodies and where the creative people hang out, with participation being a huge part of their visit,” Like A Local founder Ülane Vilumets said.

Key hipster destinations in Europe for this year were identified as Dalston in London; Kreuzberg in Berlin; District VII in Budapest; Sodermalm in Stockholm; Norrebro in Copenhagen; Gracia in Barcelona; Malasana in Madrid; Amsterdam Noord in Amsterdam; Miera iela in Riga and Kalamaja in Tallinn.

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