Quest has come under fire for publically shaming one of its guests on social media.
The self-serviced apartment chain’s Northern Territory hotel, Quest Palmerston, posted images of blood-stained sheets and towels accompanied by the caption “It must be Shark Week”, which is a derogatory term for a woman’s period.
The post has since been removed and the hotel chain has issued an apology after the post went viral, generating a serious backlash.
Women’s advocacy group Share the Dignity took a screenshot of the post before it was taken down and shared it on their own page.
“There are just no words Quest Palmerston. Shaming a woman for getting her period and posting pics on social media. The Post has been taken down now, but this day and age this is poor taste. #dignity4all.” the post read.
Share The Dignity founder Rochelle Courtenay told the ABC that while its unconfirmed whether the blood pictured was menstrual blood, that wasn’t the point.
“There’s so much taboo around women getting their periods, this sort of crap doesn’t do anything to help,” Courtenay said.
“It’s a reminder that businesses need to be mindful … social media is how we all communicate now.”
A Quest spokesperson told the ABC the post was unauthorised and deeply upsetting.
“We understand the strong community reaction it provoked.”
“The employee responsible for the post has been suspended and will now be subject to an official internal investigation.