Holidaymakers returning to agents is one of 2022’s key travel trends

Holidaymakers returning to agents is one of 2022’s key travel trends

Travellers daunted by the complex planning of a holiday, especially in a post-Covid world with ever-changing regulations, are increasingly turning back to professional help to navigate their trips, said Barry Mowszowski, associate strategy & foresight analyst at The Future Laboratory while speaking at Channel Nine’s 2022 State of the Nation travel event.

Nearly half of US travellers who rarely or sometimes used travel agents in the past said they were now more likely to use one post-pandemic, according to the American Society of Travel Advisors.

The annual State of the Nation thought leadership series, which was held last week, saw Mowszowski delivering the keynote, which was followed by an expert panel featuring Stephanie Tully, Qantas Group’s CCO; Michelle Mickan, head of marketing of Abercrombie & Kent Australia; Fiona Dalton, GM ANZ, Virtuoso Travel; and Ryan Taibel, VP sales and marketing P&O Cruises and Cunard, discussing the key issues facing an industry that has suffered through a crippling pandemic with moderator 2GB Breakfast presenter Ben Fordham.

“We’re seeing people spend a lot of time online planning and finding inspiration, and then coming to a trusted travel advisor and working with them to curate not just one trip, but the next three or four trips because if you are solely focused on what you’re doing next, you will probably miss out on that experience,” Dalton said.

Some of the other trends that we can see emerging in travel was sustainability, innovation and ever-emerging micro-categories – such as wellness retreats for different life phases and polyamorous travel.

Another key development in travel is remote working, which has broadened the role of travel to create a new mode of traveller who desires a slower pace of life with a longer-term stay that combines work, leisure and travel.

Speaking to how people are travelling now, panellist Stephanie Tully said post-pandemic, Qantas is seeing really strong demand for point-to-point travel with travellers wanting to avoid connections.

Mickan added, “People are really wanting to treat themselves and we’re seeing transactions up by 25-30% by each traveller who wants to do each destination well.

“They’re spending longer in destinations and we’re seeing much smaller lead times, with people not booking as far in advance as they were pre-pandemic. And in terms of what people are booking, they’re looking for new frontiers and anything that’s new and exciting; the Middle East has made the biggest comeback we’ve ever seen.”

The insights also revealed that consumers will pay a premium for trips which have a positive impact on both people and the planet, with this trend seeing pressure on brands and travel companies to offer tangible evidence that shows their commitment to purposeful travel.

Latest News

  • Regional
  • Tour Operators

On Foot Holidays launches Ligurian Hills hiking tour promotion

Australians can explore Italy’s Ligurian Hills on foot on a self-guided, inn-to-inn hike with Onn Foot Holidays new promotional rates. Liguria is a coastal region in north-western Italy near the French border, known for its mountains, rolling hills and seaside ports. On Foot Holidays’ seven-night holiday begins with two days of walking through vineyards and […]

  • Products

Mandarin Oriental takes a dive into swimwear with $360 board shorts

If you were inspired by The Inspired Unemployed’s Liam Moore limited-edition pair of Budgy Smugglers but want a bit more coverage, then here’s your chance. The Orlebar Brown brand has introduced an original design of the Bulldog swim short for Mandarin Oriental hotels – yours for a snip at US$242.25 (AU$360). They have been “designed […]

  • Health & Wellness
  • Luxury

Trisara showcases sustainable dining via wellspring program

Phuket-based resort Trisara is transporting guests from resort to farm to table then back again courtesy of a new limited-time program, Wellspring. The package is a collaboration with Tri Vananda, a US$182 million (AU $270 million) wellness community in northern Phuket, conceived by Montara Hospitality Group, the owners of Trisara. In addition to entitling guests […]

  • Aviation

Emirates SkyCargo expands fleet with five Boeing 777 freighters

Emirates SkyCargo announced an investment of US$1 billion (AU$1.484b) to expand its fleet with an order of five new Boeing 777 freighters. The investment follows a strong performance in the first quarter of the 2024/25 financial year. Emirates SkyCargo expects the new freighters to increase its capacity by 30 per cent. The increase enables the […]

  • Events
  • Tour Operators

ITE HCMC 2024 focuses on sustainable tourism for creating a future

The 18th annual International Travel Expo Ho Chi Minh City (ITE HCMC) will take place from 5 to 7 September at the Saigon Exhibition and Convention Center. Under the theme “Responsible Travel, Creating Future”, the expo will highlight its dedication to promoting sustainable tourism practices and showcasing innovative tourism products and services to meet rigorous […]

  • Appointments

Seasoned pro Chris Waite goes out on his own in corporate affairs & communications

Seasoned tourism and hospitality industry corporate affairs and communications professional Chris Waite has unveiled his new consultancy. Drawing on his 25 years of experience across Australia, Europe, and Asia, Chris Waite Corporate Affairs & Communications is dedicated to helping businesses build and safeguard their most valuable asset: their reputation. Waite will focus on delivering results through […]