helloworld cuts agents slice of e-commerce pie

helloworld cuts agents slice of e-commerce pie

Helloworld has announced its latest initiative to grow its agents’ share of the e-commerce revolution.

And the secret weapon in question? A new section on its website that provides online info on exclusive in-store deals, which then directs consumers to their nearest brand carrying agent to book said deals.

With Aussies spending roughly $16.4 billion on online retail throughout 2014, the move makes a lot of sense for helloworld.

“This is a strategic milestone in the ongoing implementation of our omni-channel strategy which widens the helloworld appeal to those customers who want the convenience of researching online and the support of an experienced travel agent in getting their booking right,” CEO Elizabeth Gaines said.

The In-store Tab on helloworld.com.au is device optimised, and caters to the increasing consumer demand to access travel information anywhere, anytime.

The website’s chief executive Jeremy Reitman said the tool will drive more consumers to the company’s agents.

“We are making it easy for consumers to browse and book our amazing helloworld exclusive deals and at the same time we are maximising customer traffic for our agents,” he said.

“Consumers enjoy a richer, more informed travel research experience and are able to browse a broader selection of products at the time of choosing from helloworld’s all-inclusive packages, including overland tours and small group cruises. Then to book, they simply enter their postcode and are directed to their closest agent.”

“This platform will continually be enhanced so that we can best meet the needs of our agents and consumers. We’re determined to make it easy for consumers to find our agents, to deliver on our omni-channel capabilities and to increase the profile and productivity of our network.”

Email the Travel Weekly team at traveldesk@travelweekly.com.au

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