Hawaiian Airlines and La Tour Café are celebrating Honolulu Pride Month with a limited-edition ‘Pride Collection’ macaron set.
The Pride Collection is being sold this month at all Oʻahu La Tour Café locations, as well as at the Honolulu Pride Parade and Festival in Waikiki on 19 October.
Customers who purchase the US$15 Pride Collection will receive macarons in six rainbow-coloured flavours: red velvet (red), mango (orange), lilikoi (yellow), mint chocolate (green), blueberry cheesecake (blue), and a new La Tour Café-exclusive flavour – grape (purple).
For each box sold, La Tour Café will donate US$2 to the Hawaiʻi LGBT Legacy Foundation, which organises the Honolulu Pride Parade and Festival. Hawaiian Airlines Bank of Hawaii World Elite Mastercard will match up to US$10,000 donated.
Trung Lam, CEO of La Tour Café, said: “We are proud to collaborate with Hawaiian Airlines to celebrate Pride Awareness Month and donate a portion of proceeds to the Hawaiʻi LGBT Legacy Foundation.
“We support their purpose of building a more compassionate environment for all.”
Will Coleman, chairman of the Honolulu Pride Parade and Festival, said: “The Hawaiʻi LGBT Legacy Foundation has a mission to support, empower, educate, unite, and facilitate LGBT organisations and individuals in Hawaii.
“Honolulu Pride is our biggest project of the year, and we couldn’t pull it off without the support of our partners like Hawaiian Airlines and the generous donation to be made to the Foundation by La Tour Café through the sale of their Pride macarons.”
As a HawaiianMiles Marketplace partner, La Tour Café will also offer Hawaiian Airlines Bank of Hawaii World Elite Mastercard members four bonus HawaiianMiles and a free macaron with each Pride Collection purchase.
All customers who purchase the Pride Collection will receive a 10 per cent coupon for future La Tour Café purchases.
The idea behind the Pride Collection was conceived by members of Hawaiian’s LGBTQA employee resource group, Haʻaheo (Hawaiian for Pride), who wanted to engage partners in a special collaboration.
“We’re always looking for fun ways to work with our partners on opportunities that engage the communities we serve,” said Kevin Fujinaga, manager of retail partnerships at Hawaiian Airlines and Haʻaheo member.
“We are truly proud to have La Tour Café join us as a local partner to offer a delicious product with a message of acceptance and understanding.”