Greece revealed as favourite Aussie destination this European summer

Traditional Greek village Oia (Ia) on Santorini island in dusk. Click for more images:

Known for its incredible architecture, white sands and indulgent food, Greece has seen growth of over 300 per cent according to new Webjet data.

The data highlights bookings to Athens have grown 369.5 per cent, the capital is also the most searched travel destination for travel between 1 June and 1 August this year.

“Greece seems to cast a unique spell over Aussies during the European summer season,” CEO, Webjet, David Galt, told news.com.au. 

“Over Easter, Aussies were choosing to jet off closer to home with Bali, Auckland and Christchurch nabbing the top international travel spots in 2023.

“But now, with the promise of glistening blue waters and sunshine, Greece has jumped right into the top three most searched international destinations for EU summer.”

Galt links the rise in popularity for Greece has a lot do to with its idyllic landscapes and their presence on social media giant TikTok.

“There are likely a number of factors at play including the rise of travelling for pleasure rather than post-COVID VRF (visiting relatives and friends) travel,” Galt, said.

“But anyone who finds themselves on TikTok would be hard-pressed to miss the millions of views racking up on videos associated with Greek travel, particularly around islands such as Santorini.”

“It’s no surprise when you look at the itineraries full of culture, beaches, and outstanding views being shown across TikTok.”

Latest News

  • Tourism

Nielsen Data reveals brands spending big to attract Aussie tourists

TripADeal had the biggest outlay of the more than $153 million spent on travel and tourism advertising in Australia in the first quarter of 2024, followed by Virgin Australia and Flight Centre-owned Ignite Travel, new Nielsen Ad Intel data has revealed. And the industry ad spend enjoyed an increase of 8 per cent on the […]

  • Luxury
  • News

Kamalaya Koh Samui clinches clutch of wellness awards

Kamalaya Wellness Sanctuary & Holistic Spa has so far clinched five prestigious awards in 2024, including being inducted into the ‘Hall of Fame’ at the World Spa & Wellness Awards in London. Founders of the Koh Samui sanctuary and spa John and Karina Stewart expressed their heartfelt gratitude for the awards. “We are profoundly honoured […]

  • Partner Content

My journey: Before becoming a travel agent I was… a palliative care nurse 

Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse?  ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]

Partner Content

by Travel Weekly

Travel Weekly
  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]