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GFOB hires new marketer, announces fresh domestic tour for 2022

Globus family of brands (GFOB) has appointed Kirra Loh as its digital performance and content marketing manager.

Effective immediately, Loh will drive digital performance, engagement and content in the newly created role across GFOB’s portfolio, which consists of river cruising operator Avalon Waterways, coach touring companies Globus and Cosmos, and independent touring brand Monograms.

Loh brings with her more than eight years’ experience in digital development and marketing, both in Australia and internationally for several tourism, cruise and hospitality brands such as Hurtigruten and YHA Australia.

Chris Fundell, head of marketing across Australasia at GFOB, said: “We are delighted to welcome Kirra to the Globus family of brands to lead our digital and content marketing endeavours in Australia and New Zealand.

“Kirra’s experience and expertise in this sector will be a fantastic asset to the team, coming at a time when travellers have never been so digitally engaged.

“As Aussies and Kiwis begin to plan travel again, we look forward to driving our digital and marketing engagement across our portfolio.”

Commenting on her appointment, Loh said: “I’m delighted to have joined Globus family of brands, and I look forward to developing our digital offering and content to engage and excite our audience and trade partners with the diverse range of travel experiences across the portfolio, including showcasing our exciting new product launching in 2022 and beyond.”

GFOB has also announced a new domestic tour for 2022, adding to the company’s Australia and New Zealand 2022 touring program launched earlier this year for local travellers.

Available to book now, the Globus ‘NSW Wineries & Countryside’ tour will go beyond the icons of sparkling Sydney and slow down on an eight-day journey to discover the beauty, history and hidden gems of regional NSW.


Featured image source: Destination NSW/Filippo Rivetti


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