Technology

EXCLUSIVE: Travel app expands with Aussie partners

Hannah Edensor

Travel app, Travello, has teamed up with leading Aussie travel companies to help travellers connect with fellow explorers before they jet off on holidays with their new app feature ‘Travello Groups’.

Travello has recruited Student Flights, the Youth Hostel Association, and tour & activity provider, Peter Pan’s, to launch the next phase of Travello’s expansion that will see travellers connect with brands in a completely new way.

The release of the ‘Groups’ functionality will allow users to meet like-minded people, with Travello connecting Student Flights, YHA and Peter Pan’s Adventure Travel to their customer databases through the power of in-app groups.

They can then curate travel services for an individual user and also link people with others who are using the same accommodation and services.

Each of the new partners will have their own group within the Travello app and, as an extension, their own online mobile community, saving brands the significant time, money and resources it would take to develop their own community.

The clients of these companies will be able to access the community via the Travello app and the platform will provide brands and consumers with an almost ‘white label’ experience without actually being a white label platform.

“Our mission at Travello is to enable safe and trusted connections between travelers and add value to travelers’ experience, saving them money in the process,” said Travello co-founder Ryan Hanly.

“As part of our development we are looking to build out a number of features in Travello including our targeted deals and partner messaging communication platform.”

Travello is currently focussed on Australasian companies initially, but will extend the partnerships beyond this region after this initial phase.

According to a study by Visa, solo travel increased 15 per cent between 2013 and 2015, while solo travel among first time globetrotters more than doubled from 16 per cent to 37 per cent in the same period.

A report from Topdeck Travel also found that 30 per cent of all travelers in 2015 went exploring on their own. Travello is tapping into this global trend and helping those eager explorers to find people they can join, in their destination country, before they leave.

“Our partners will benefit enormously from the combination of resources we can provide, connecting a brand and their customers in  an online community,” Hanly continued.

“These companies will also have brand exposure to Travello’s wider customer base – who are all keen travellers. This is a distinct advantage over a traditional white-label process, where companies are really only marketing to customers they already have.”



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