Hotels

Emoji room service menu is a real thing

Hannah Edensor

It’s a good day for the emoji fans among us.

If you’re a fan of the beloved emojis most of us use (unless you’re stuck in the past and still use a Nokia), then this news will bring a smile to your face.

If you find yourself checking into newly opened Aloft Manhattan Downtown – Financial District in New York City, you can now order room service using the cute smartphone symbols.

Well done Aloft! EMOJ

The Aloft TiGi Emoji Room Service Menu, which is the only emoji-only room service menu in the world, will launch with six specialty kits, each with essentials that can easily be conveyed via emoji.

To order, guests simply text the corresponding emojis from the in-room menu to the hotel’s dedicated TiGi number and include their room number. The hotel then confirms the order via text and quickly runs it up.

Kits start at $10 and are included in guests’ final check out bills. The inaugural Aloft TiGi Emoji Room Service Menu includes:

EMOJI

“At Aloft, we’re always looking for ways to shake up the hotel stay,” global brands leader for Starwood’s Specialty Select Brands Brian McGuinness said.

“We look to consumer behavior and think about how to integrate these trends into the Aloft experience. The rise of emoji was a logical next step, the perfect new wave of guest communications.”

And the menu is just the tip of the iceberg for Starwood’s tech-savvy brand.

Aloft made history in August 2014 when it became the first major hotel brand to hire a robot, Botlr, for both back and front of house duties.

Other innovations include SPG Keyless, the world’s first truly mobile, keyless entry system; piloting Apple TV services; mobile-controlled guest experiences, and more.

Most recently, Aloft announced it is testing innovations such as Mobile Controlled Lighting and Wake Up Preferences as well as Virtual Reality experiences in its Concept Rooms at Global Headquarters for rollout within the next year.


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