Global corporate travel management company Reed & Mackay has announced a rebrand of Concierge Travel Group after acquiring the business and its associated brands last year.
Concierge Travel Group and Concierge Business Travel will operate fully under the Reed & Mackay brand from today.
David Greenland, managing director of Concierge Travel Group, said “Since being acquired by Reed & Mackay, we have been busy planning the integration, preparing to move onto their systems and readying ourselves to fully align with Reed & Mackay.
“With that work now mostly complete, we felt the time was right to cap it off with the name change.
“Doubtless there will be a touch of nostalgia with the Concierge Travel brand going, but it’s not the first time in our 40 years we’ve made such a change and we see it as part of our ongoing evolution.
“Reed & Mackay’s high-service ethos aligned well with that of Concierge, and now we have their innovative travel management technology, we’re delighted to be able to put a differentiated offering into the Australian market.”
The rebrand does not affect Concierge’s leisure brand, Concierge Traveller, nor its destination management company Alquemie which, earlier this week, announced a merger with Elegant Resorts & Villas.
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