Celebrity Cruises goes virtual with Metaverse launch

Celebrity Cruises is sailing into the future with the launch of a new virtual experience dubbed, the ‘Wonderverse’.

Travellers will get to ‘see before they sail,’ exploring a hyper-realistic, digital recreation of aspects of their newest ship in Celebrity’s Edge Series, Celebrity BeyondSM, complete with the ship’s spaces, entertaining signature moments like Celebrity’s Martini Bar Flair Show, and the ability to visit top destinations that Celebrity sails to – from Alaska to the Caribbean and Europe to Asia.

In addition, guests can meet and chat with the line’s key leaders as digital avatars, including president and CEO Lisa Lutoff-Perlo, Captain Kate McCue, and Nate Berkus, Celebrity’s Edge Series travel Ambassador and designer of the Sunset Bar on Celebrity Beyond.

Built-in partnership with virtual event platform architects Surreal Events, Celebrity’s Wonderverse is also complete with mini-games and activities, entertainment, easter eggs revealing special offers and much more, all hosted on the web at celebritycruises.com/wonderverse.

Celebrity gameplay screenshots

The experience launches today, in time for the holidays.

“Celebrity Beyond is the newest, most luxurious and most innovative ship in our fleet and I can’t think of a better ship to showcase its state-of-the-art design than in our state-of-the-art Wonderverse,” Lutoff-Perlo said.

“Celebrity has always been at the forefront of consumer desires, literally creating resorts at sea with the design of our ships and the onboard experiences offered; and now we’re bringing this to life in new ways to inspire and connect with travellers.”

The Nate Berkus-designed Sunset Bar

Once logged in to the Wonderverse, consumers will move from space to space, enjoying immersive, interactive content throughout, as they learn more about the ship and the destinations they can sail to on Celebrity Cruises, including:

The Magic Carpet that soars cantilevered above the sea with uninterrupted vistas for enjoying virtual cocktails or dinner. The first space users will experience, it also doubles as a meeting space, providing a way for users to interact together virtually.
The majestic Grand Plaza, spanning three decks with the brand’s signature Martini Bar at the heart of it all, will serve as a social-first lounge where passengers can connect, listen to music, enjoy Celebrity’s Martini Bar Flair Show and chat with Celebrity’s president and CEO, Lisa Lutoff-Perlo.
The Resort Deck, featuring a Rooftop Garden, the ship’s Main Pool, cantilevered float pools and sunken seating offers interactions with Captain Kate and Nate Berkus, who showcases the brand’s 2024-2025 season offerings. Visitors can also relax in lounge chairs, jump in the pool, and get a drink from the bar.
The Nate Berkus-designed Sunset Bar, where Berkus shares his personal travel experiences reflected in the multi-level, multi-terraced outdoor space.

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Celebrity BeyondSM celebrity cruises Celebrity’s Wonderverse lisa lutoff-perlo Michael Scheiner Nate Berkus Surreal Events