How well can a travel app know you?

How well can a travel app know you?

Consumers can expect personalised travel services from their mobile devices over the coming years as companies continue to capitalise on the mobile surge.

The Euromonitor Global Trends Report showed mobile travel sales hit US$96 billion last year and are expected to record 22% compound annual growth over the five years to 2019.

Over this period, we can expect to see more travel companies utilise innovative new beacon technology to provide customised services to travellers, the report forecast.

“A gradual shift to one-to-one marketing in travel will be evident, with each consumer treated in a different way in terms of the overall marketing mix including pricing,” it said.

“Tech giants” and online travel agents will lead the way, with Booking.com and Expedia highlighted as stand-out examples thanks to their in-depth knowledge of their customers.

“Customers expect companies to know them better than their neighbours and engage with them in a very personalised fashion. The good news is that digital technology allows companies to individualise each customer connection at scale,” Google UK sales director Bernd Fauser said.

These fascinating technological advances will be a major topic at Travel DAZE so don’t miss your chance to stay ahead of the curve. You can read more and buy tickets here.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]