Attention! How you can sell better as an agent

A beautiful young woman daydreaming about her overseas trip

Hey, agents! In case you missed it, part of being a great travel agent is being able to sell – because that’s where your dollars come from, right? Well look no further, because we’ve got some sure-fire ways for you to up your selling game, fast.

There’s no question here, everyone wants more money and more commission. We know they say money can’t buy you happiness, but it’s pretty hard to be sad on a jet-ski, right?

Right. So we’ve got some killer ways for you lovely agents out there to earn more commission dollars and hopefully buy a jet-ski – and maybe one for us as a thank-you? Maybe?

Seriously though, these tips will give you repeat clients, and make you the most ahh-mazing agent in the business.

Be an expert:

This first tip is fairly obvious – to be a great travel agent, you need to know a whole lot about travel. Simple, right? Research as much as you can, go on as many trips as you can, and soak up knowledge from both your clients and co-workers to use in the future.

But also make sure you stay up to date with the newest destination and product info – check supplier and wholesaler websites for new tours, packages and deals and read travel trade publications (like Travel Weekly, we hear they’re great) to be in the know about the latest and greatest industry news.

Up-selling:

This sales trick can increase your booking revenue by a ton – and all you have to do is suggest extra (better) options for clients! This could be anything from a tour, train tickets, or a hotel; all of which will enrich their trip and not only make you more money, but also make you their go-to for any other upgrades they may want. Because by up-selling, you also cement yourself as an expert that knows what their clients want.

Plus, in many cases, must-see and must-do experiences need to be booked in advance – otherwise the client will end up paying more or not being able to book at all. So next time a client comes in for flights, why not offer them a private tour, an upgrade, or a once-in-a-lifetime experience whilst they’re in store?

Cross selling:

Similar to up-selling, cross selling builds loyalty by giving your customer a more well-rounded experience. Think extra tours, tickets and little add-ons that will make their journey way, way easier. Which they’ll thank you for, BTW.

Amadeus’ entry-level app, Mobile Traveller by Amadeus, makes it suuuuper easy to cross sell your clients hotel, taxi, parking and activity bookings – because they’re all on the same app! Basically, once you’ve introduced them to the app, it’s easy to cross sell them additions to their trip. Plus, on the app, they can see all their itinerary info in one place! And did we mention that you earn commission when clients book flights on the app?

Mobile Traveller by Amadeus also allows your clients to book a trip completely – from searching and booking flights and hotels to airport transfers and parking reservations to tours and activities. Cross selling on this app? Easy.

Get social:

If you’re struggling to get new clients, put yourself out there! Share your travels on social media as well as any new offers that may come across your desk – you may get more messages than you think.

But putting yourself out there doesn’t always have to be on social media – there’s a ton of agency events where you can grab tips and tricks from other agents, and heading out to community events will help you expand your network even more. Even if the people you meet aren’t interested in travelling, chances are that someone they know is; and now you’ll be the first agent on their mind.

Go on famils:

Spoiler: to be able to sell a destination well, the best way is to have experienced it first-hand. And the easiest (and cheapest) way to do this as an agent is famils! On an agent famil, you’ll be able to learn more about a destination than you would on your own, plus visit different hotels and truly experience the best of a place.

So enter competitions, try and sell a certain amount of one product (like Contiki or Busabout) to score a free tour, and if all else fails, just travel as much as you can! After all, that’s the best bit of the job.

Here’s the direct access link to Amadeus’ website for more information on Mobile Traveller by Amadeus in case you missed it earlier.

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Email the Travel Weekly team at traveldesk@travelweekly.com.au

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