Luxury travel wholesaler Abercrombie & Kent (A&K) has announced the appointment of Michelle Mickan as its new head of marketing for Australia.
Formerly the marketing and product chief at Phil Hoffmann Travel in Adelaide, Mickan is known for her commitment to the industry and an ability to build strong relationships, according to A&K.
“She is focused on strategic marketing and brand strategy, with a proven track record in delivering exceptional commercial results,” the company said in a statement.
“Widely travelled, Michelle is delighted to be part of the A&K team, and looks forward to further developing the A&K footprint in the Australian market.”
Mickan replaces Anthony O’Shea, who left the wholesaler back in September after a three-and-a-half-year stint.
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