News

We've delivered on promises, insists resort management

Voyages Indigenous Tourism claims to have delivered on the promises it made when it took over Ayers Rock Resort, after a year of evolution at the property.

Executive general manager Ray Stone told Travel Today the firm needs to deliver the message that things have changed in line with commitments it made when it took over the resort in 2011.

A $38 million refurbishment has included the complete makeover of its Sails in the Desert hotel, the opening of events space Uluru Meeting Place, an upgrade of service levels and the introduction of a program of free guest activities.

In addition, the firm has addressed its value for money proposition in response to consumer feedback.

“It’s always going to be an expensive destination because it’s in the middle of Australia and we have to bring stuff there,” Stone said.

“But there are a lot of things we’ve done to address the issue both on the quality side of the value equation and the price side.”

Tactical pricing is part of that strategy, along with an emphasis on providing authentic aboriginal experiences.

“We think it’s really important they’re authentic because of our ownership,” he said. “Most of the activities reflect the culture of the local Anangu culture and one or two from other parts of Australia.”

But the work is by no means done, with Stone stressing Voyages is “always looking” for new ways to draw people to the property.

“Our marketing challenge is not really awareness – we have a great level of awareness. It’s doing as much as we can to ensure people shift into a buying behaviour,” he said.

A significant emphasis will therefore be placed on events, such as the Outback Marathon to be held in July and a new Anzac Day festival to kick off next year in addition to conferences and incentives for its new Meeting Place. Business events are expected to account for 20% of overall business within two years of the centre’s opening, up from just 3%.

Meanwhile, Stone confirmed a “difficult climate”, with both international and domestic sales tracking slightly below last year.

“We’ll finish up the year one or two points down,” he said. “I’m quite pleased with that performance.”

SEE WHAT PEOPLE ARE SAYING

Comments are closed.

Travel Agents

Savenio restructures commission model

There’s been plenty of tszujing happening over at Savenio lately. However, that’s not to suggest the “Fab Five” paid the agency network a visit.

Share

CommentComments

Aviation

Qantas still committed to October restart for international flights, says Joyce

Qantas’ CEO doesn’t plan on letting a few vaccine “speedbumps” get in the way of the flying kangaroo going international in October.

Share

CommentComments

Cruise

Florida Governor sues CDC and Biden administration, demanding resumption of cruising

The lawsuit claims the US government is “singling out” the cruise industry and costing the state billions.

Share

CommentComments

Destinations

Man blows almost $20,000 after refusing temperature check at Disney World

Today, in what NOT to do at Disney World, we bring you reports of a man who blew almost $20,000 after getting kicked out for refusing a temperature check.

Share

CommentComments

Road & Rail

Rail Europe launches fresh e-learning program for agents

Are you looking to get your rail bookings back on track? Go full steam ahead with this new online training tool.

Share

CommentComments

Destinations

Destination NSW appoints PwC’s Kathryn Illy as new GM of consumer marketing

Katherine Illy is joining Destination NSW as its new consumer marketing boss. However, Travel Weekly understands she is of no relation to Aussie rapper Illy.

Share

CommentComments

Aviation

New aircraft, more jobs and a bigger network: Virgin Australia fast-tracks growth plans

Virgin boss Jayne Hrdlicka trekked to a cabin crew training school in Brisbane this morn to deliver this very important update.

Share

CommentComments

Technology

“Truly changes the game”: Travelport unveils next-gen platform

The global travel retail player has new-look platform. However, we have no idea how the guying spinning on his head has anything to do with it.

Share

CommentComments

Hotels

“There was a knife in the pool”: Melbourne’s worst motel hits the market

Melbourne’s most notorious motel is up for sale, and its owners are hoping to get a few million for it.

Share

CommentComments

Destinations

Will Aussies actually be able travel to other countries via New Zealand?

Reports have been circulating about a loophole in the trans-Tasman bubble that could see Aussies travelling beyond the Land of the Long White Cloud.

Share

CommentComments

Events

NCL, Club Med and Globus team up for blockbuster roadshows

ATTN AGENTS: It’s time to get out of your track pants and into your business attire, because one of the first in-person trade events of 2021 is about to land.

Share

CommentComments

Destinations

Upgrades, revitalisation key focuses for Kakadu Tourism in 2021

Kakadu Tourism is upgrading and revitalising its attractions. Sources say the region’s saltwater crocodiles will be equipped with laser beams.

Share

CommentComments