Channel 7’s Sunrise will be sending its weather team to broadcast live from the Kimberley everyday next week, showcasing the highlights of Western Australia’s top end.
Kicking off on Monday September 15, Sunrise weather presenter Edwina Bartholomew will host the week-long broadcast, which is sponsored by APT and Tourism Western Australia, as well as Australia’s North West Tourism.
APT has collaborated with Tourism WA and Australia’s North West Tourism to provide in-depth destination knowledge to the program, with the broadcast also being supported by Cable Beach Club Resort & Spa and El Questro Wilderness Park.
The Sunrise itinerary will take Bartholomew throughout the highlights of the Kimberley, from the Shinju Matsuri Festival in Broome and the region’s stunning gorges, to 4WD adventure trails and flying over the Bungle Bungle Range.
“The Kimberley is a sought after destination for Australians,” APT’s general manager sales and marketing Debra Fox said.
“We hope that Edwina’s experiences on Sunrise will inspire Australians to step through the doors of their local travel agents to book their own unforgettable Kimberley adventure.”
Tourism WA’s executive director of marketing Simon Burley said the agency was excited to work with the popular program to promote the Kimberley region throughout Australia.
“With its vast array of gorges, waterfalls, beaches and Aboriginal culture, it is not surprising that the Kimberley was hailed number two in the world’s top 10 regions to visit in 2014 by international travel publisher Lonely Planet,” Burley said.