Amalgamated Holdings Ltd has revamped its Rydges hotel brand with a refreshed look, feel and service offering which are intended to “strike a chord” with both its leisure and business guests.
A refreshed brand and updated logo and colour palette are central to the hotel chain’s new identity.
Other new features include free wifi for all guests, a new “Rise Breakfast” health-focused dining concept, an expanded wine list, new uniforms and a “quirky” overhaul of the mini-bar with the introduction of Rydges-branded sweets and snacks along with “fun games and add-ons”.
“The Rydges brand served our iconic Australasian hotel chain well for many years, but as we embarked on a project to expand the hotel offering, we felt the brand needed refreshing also to suitably reflect the significantly improved guest experience,” AHL group managing director David Seargeant said.
A website refresh has also been undertaken with more detailed content about each property and a booking engine that includes a flexible search feature allowing guests to find the lowest room prices over the month and plan their trips accordingly.
“AHL is committed to staying in touch with its guests and offering them an overall hotel experience which is world-class whether it is at a Rydges, QT or an Atura property,” Seargeant said.
“Through offering a complete hotel experience with Free WI-FI, our guest can be assured of a stay which is genuine value.”