Rydges portfolio gets a brand refresh

Rydges portfolio gets a brand refresh
By admin


Amalgamated Holdings Ltd has revamped its Rydges hotel brand with a refreshed look, feel and service offering which are intended to “strike a chord” with both its leisure and business guests.

A refreshed brand and updated logo and colour palette are central to the hotel chain’s new identity.

Other new features include free wifi for all guests, a new “Rise Breakfast” health-focused dining concept, an expanded wine list, new uniforms and a “quirky” overhaul of the mini-bar with the introduction of Rydges-branded sweets and snacks along with “fun games and add-ons”.

“The Rydges brand served our iconic Australasian hotel chain well for many years, but as we embarked on a project to expand the hotel offering, we felt the brand needed refreshing also to suitably reflect the significantly improved guest experience,” AHL group managing director David Seargeant said.

A website refresh has also been undertaken with more detailed content about each property and a booking engine that includes a flexible search feature allowing guests to find the lowest room prices over the month and plan their trips accordingly.

“AHL is committed to staying in touch with its guests and offering them an overall hotel experience which is world-class whether it is at a Rydges, QT or an Atura property,” Seargeant said.

“Through offering a complete hotel experience with Free WI-FI, our guest can be assured of a stay which is genuine value.”

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]