Royal welcomes Quantum, leaps into unknown waters

Royal welcomes Quantum, leaps into unknown waters
By admin


Royal Caribbean has announced it will soon release their first ever Australian TV campaign as a recent study sugggests Australians still struggle when it comes to cruise differentiation.

Following today's launch of the world first ever smartship, The Royal Caribbean's Quantum of the Seas, commercial director Sean Treacy commented on the perception of the brand in Australia as positive, but found it was not as well known or understood in comparison to passengers in the USA. 

“We developed an expensive and intensive research project to find out what Australians thought about cruising, the various brands, their expectations of cruising and whether brand  names were living up to their promises.”

“The results were incredibly fascinating and useful, as well as a huge wake up call.”

“What was really surprising to us and a little damaging to our ego was that people who are new to cruising can’t tell one cruise brand from another…they are simply comparing one big white ship to another.”

As a result, Royal Carribean  will be airing their first ever TV commercial before the year comes to a close and has already launched their online Facebook competition. 

"We believe a TV campaign will help breing to life what its like to experience the royal diffrence and expose to new audiences around Australia." Treacy said.

"We are also launching the first Facebook party at sea which will be an incredible event on Voyager of the Seas which returns to Sydney in December. This competition offers our fans the chance to win 1 of 50 trips on an exclusive one-night stay on the Voyager." Treacy added.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]