New TVC showcases changing face of Adelaide

New TVC showcases changing face of Adelaide
By admin


A new campaign showcasing Adelaide and its surrounding regions, premiered on television at the weekend.

Featuring a new version of the INXS classic Never Tear Us Apart – performed by Aussie singer, Emma Louise – the ad includes visuals of Port Willunga beach, McLaren Vale, the Adelaide Hills and historic Port Adelaide warehouses as well as "iconic" elements of the city including Adelaide Oval, the Art Gallery, Rundle Street lantern, and Adelaide’s laneways.

Premier Jay Weatherill said the ad would spark debate and challenge people’s traditional perceptions of Adelaide.

“It will get people talking about and travelling to Adelaide to find out for themselves what it is that is changing here,” he said

“With Lonely Planet naming Adelaide as one of its top 10 cities to visit in 2014, this campaign is a great chance to capitalise on that publicity and give people even more reasons to come here.

“This city is changing so we want to celebrate that and entice more visitors to discover the new Adelaide.”

The commercial was produced by Moth Projects which also produced last year’s Barossa. Be Consumed TVC along with the Kangaroo Island Let Yourself Go ad.

The first phase of the campaign will focus on Sydney with some activity in Adelaide and South Australia, expanding later to Melbourne and Brisbane.

The advertising campaign will cost $4-6 million during the next 12 to 24 months.

Take a look at the TVC below – what do you think?

http://www.youtube.com/watch?v=VBn47_hmOMg

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