New CWT platform to "gamify" corporate travel

New CWT platform to "gamify" corporate travel
By admin


Work is underway to develop of a platform to engage and recognise business travellers for making decisions that fall in line with their corporate travel programs, Carlson Wagonlit Travel has revealed.

At the Global Business Travel Association's convention in San Diego, the corporate travel firm confirmed it is exploring gaming mechanisms to influence travel behaviour with the end goal of delivering incremental savings in non-mandated travel environments.

"As supplier pricing looks to increase across the globe in 2014, it's more important now than ever for travel managers to explore innovative solutions that will help them control costs," senior director CWT Solutions Group Americas, Joel Wartgow said.

The new product will use traveller competition and virtual incentives to "positively reinforce" desired behaviours. Travellers will be rewarded with points or acknowledgement on leader boards for their "good" travel decisions, and can track their performance against the company as a whole.

"We're not just providing the technology needed to 'gamify' a travel program, but are working with clients to determine what behaviours need to be changed and identifying the correct strategies to employ within their corporate cultures," Wartgow said.

CWT also announced that its has broadened its reseller agreement with KDS, giving it rights to sell KDS Neo product, a door-to-door booking solution, as well as KDS Expense Management around the world. 

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]