Momentum growing for Helloworld, claims Gurney

Momentum growing for Helloworld, claims Gurney
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The number of shop locations to join Helloworld has grown to more than 225 and a further 425 are expected to "transition over" before the end of the year, the agency network has said.

Sixty shop locations have so far been refurbished and are operating as Helloworld with 50 more due to be completed by February.

The company has set a target of 1000 locations, 600 of which it wants to be fully branded.

Chief executive, Rob Gurney, said “momentum continues to grow” following its Frontliners conference and consumer launch of the brand last weekend.

Uptake of the brand has exceeded expectations, he claimed.

Meanwhile, branded Helloworld agents now have the option to become ‘ambassador’ stores which will feature refreshed interiors containing “collaborative spaces and interactive technology”.

Helloworld Waverley Gardens in Victoria has become the first of the ambassador stores with up to 10 likely to be completed by the end of March.  

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